Английский язык. Агафонова И.Г - 13 стр.

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assistants can do the work. When, in addition, we remember that these shops are
run on a strictly cash basis, we can realize that they are in a very favourable,
often an overwhelming, position to compete with the small retailer.
       The retail organizations surveyed so far all rely for their sales on personal
contact in conveniently situated and well-equipped shops and stores. Mail order
houses follow an entirely different method. They have no shop windows to
display their goods, their appeal to the customer is made through catalogues.
       The cost of a catalogue is high, and it would not be a paying proposition
to send a copy to each of the ten million people who are believed to buy from
catalogues each year. The mail order companies have worked out a very
ingenious system; they conduct their business through a vast number of local
agents.


III.   Answer the following questions.
1. What does the expression “all under one roof” mean?
2. What are the functions of a head office and its branches?
3. Why can the multiple shops and chain stores do without the wholesaler?
   What allows them to fulfil the functions of the producer as well?


IV.    Check up the pronunciation of unfamiliar words in a dictionary and read
       Text 2 aloud.


                            The Retail Trade (Text 2)
       1. Retail trading concerns are of various types. 2. There are department
stores, multiple shops, chain stores, etc. 3. The department store is usually a
most complex concern. 4. It is housed in one or two huge buildings. 5. They are
divided into a number of departments – furniture department, grocery
department, drapery department, etc. 6. The multiple shops and chain stores
follow a different principle. 7. They do not aim at a complex organization all