English for Managers. Аристова Е.В. - 18 стр.

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УлГТУ | Ульяновск

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to diminish as he buys more units of that commodity. Economists call this tendency
the Law of Diminishing Marginal Utility (закон убывающей предельной
полезности).
EXERCISES
1. Give
English equivalents to the following:
удовлетворять чьи-л. желания, не следует путать с, отношение меж- ду,
возрастать, существовать, разниться, полезность, оценивать, осо- бенно, резко
падать, иметь тенденцию, интересоваться ч-л, относитель- ный спрос на.
2. Complete
these sentences with the words given below in appropriate
form and translate the sentences into Russian:
economical, economic,available, productive, to increase, basis, to decrease, to be
concerned with
1. This technique is very ...: you won't need much money and personnel.
2. This is a purely .... approach, we must consider other aspects of the
problem.
3. Unfortunately, there is little information on this interesting subject.
4. Why is this organization more than that one?
5 productivity you should introduce new methods of financial
management.
6. Let's take this concept as .... of our further research.
7. This chapter the most important processes within an organization.
8. The member of jobs in industry .... and unemployment rate
consequently
3. Find
the synonyms to the underlined words among the words given
below:
to supply, to affect, to possess, to diminish, a customer, complex We are going to
provide all necessary equipment and personnel. I think none of us can influence the
situation. He has a rare quality of a good conversationalist: he is a good listener.
Every person studying marketing knows the famous statement: "The client is always
right
1
'. Technological breakthroughs in automation, robotics and computer assisted
manufacturing have reduced industrial jobs. I am afraid this theory is too complicated
for me to understand.
Summarize the contents of the Text using these questions as an outline:
1. What are people's basic needs?
2. What do you understand by individual wants?
3. What is utility?
4. In what way does "utility" differ from "usefulness"?
5. What factors does utility depend on? Give examples.
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