Английский для социологов. Астафурова Т.Н. - 49 стр.

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– 49 –
9) publicity i) smth. that many people
connect with an important
idea.
10) hermit j) excessive admiration.
11) to defy k) to compete or fight against
smb.
12) adulation l) not able or likely to get paid
employment because of a lack
of skills or qualification.
4. COMPREHENSION CHECK
a) Which of the following topics does the article discuss?
1. The hero-status of the entrepreneur.
2. How to get rich quick.
3. Goal-setting.
4. Perseverance.
5. Enterprising managers.
6. What are the characteristics of an entrepreneur?
7. Are fear, greed and dedication pre-requisies for entrepreneurial
success?
b) As business editor on an evening newspaper, you prepared
the following notes on Brian Jenks’ article for use in your ‘comment’
section. On re-reading your notes, however, you discover that they
are not accurate. Read the article and correct them.
Notes:
1. it is difficult to categorize entrepreneurs.
2. entrepreneurs have nothing in common with each other.
3. successful entrepreneurs never stand still.
4. it is possible to learn how to be a manager, but entrepreneurs
need flair.
5. entrepreneurs believe in themselves, like to make money,
don’t like delegating work.
6. some of the critical factors for entrepreneurial success according
to The British Entrepreneur include: a unique product, effective
management, aggressive sales/marketing, ability to recognize
opportunities, cash flow.
7. many of the owner-managers surveyed in The British
Entrepreneur were only children whose father owned a small
     9) publicity                      i) smth. that many people
                                          connect with an important
                                          idea.
    10) hermit                         j) excessive admiration.
    11) to defy                        k) to compete or fight against
                                          smb.
    12) adulation                      l) not able or likely to get paid
                                          employment because of a lack
                                          of skills or qualification.

     4. COMPREHENSION CHECK
      a) Which of the following topics does the article discuss?
      1. The hero-status of the entrepreneur.
      2. How to get rich quick.
      3. Goal-setting.
      4. Perseverance.
      5. Enterprising managers.
      6. What are the characteristics of an entrepreneur?
     7. Are fear, greed and dedication pre-requisies for entrepreneurial
         success?
      b) As business editor on an evening newspaper, you prepared
the following notes on Brian Jenks’ article for use in your ‘comment’
section. On re-reading your notes, however, you discover that they
are not accurate. Read the article and correct them.
     Notes:
     1. it is difficult to categorize entrepreneurs.
     2. entrepreneurs have nothing in common with each other.
     3. successful entrepreneurs never stand still.
     4. it is possible to learn how to be a manager, but entrepreneurs
        need flair.
     5. entrepreneurs believe in themselves, like to make money,
        don’t like delegating work.
     6. some of the critical factors for entrepreneurial success according
        to The British Entrepreneur include: a unique product, effective
        management, aggressive sales/marketing, ability to recognize
        opportunities, cash flow.
     7. many of the owner-managers surveyed in The British
        Entrepreneur were only children whose father owned a small


                                 – 49 –

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