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– 93 –
lawyers inform you that there is a perfectly legal way of liquidating a
large part of your assets and significantly reducing your liability.
Decide your course of action. What reasons lie behind your decision?
THE STEEL COMPANY
You work for a large steel company in Germany which is currently
planning to set up a new processing plant and have been informed
that a suitable site in Portugal has become available at very reasonable
rates. You are also well aware that local labour costs would be far
lower than in Germany, especially as unemployment in the region is
extremely high. Unfortunately, however the site is one of great scenic
beauty and environmental importance. It is the natural habitat of
many rare species of wildlife, which would almost certainly be harmed,
if not totally destroyed, by the building of your plant. You would, in
fact, meet very little opposition if you went ahead with your plans to
build, for job creation is much higher on the agenda of the local
government than conservation. Times are hard and your firm badly
needs to cut costs wherever it can. But company image may be affected
by any adverse publicity in the German press.
Decide your course of action. What reasons lie behind your decision?
THE FAST-FOOD COMPANY
You work for the European Division of one ot the world’s biggest
fast-food chains. In recent months you have found yourself the target
of a vicious campaign by environmental groups concerning the amount
of waste your company generates. In fact, your environmental record
is no worse than that of any of your major competitors, but your
international profile makes you easy to attack. Your marketing
department is particularly concerned — the vast majority of both your
customers and staff are teenagers and young adults, who tend to be the
most environmentally aware members of society. Clearly, action must
be taken before rhe protests get out of hand. One problem is that the
polystyrene containers your company packages its meals in may be
cheap and insulate the food well, but they take thousands of years to
biodegrade. Although recyclable, they are frequently taken away by
your customers and discarded elsewhere. The Environmental Defence
Fund or EDF, has become so interested in your case that the story
looks set to hit the news-stands any day now.
Decide your course of action. What reasons lie behind your decision?
lawyers inform you that there is a perfectly legal way of liquidating a large part of your assets and significantly reducing your liability. Decide your course of action. What reasons lie behind your decision? THE STEEL COMPANY You work for a large steel company in Germany which is currently planning to set up a new processing plant and have been informed that a suitable site in Portugal has become available at very reasonable rates. You are also well aware that local labour costs would be far lower than in Germany, especially as unemployment in the region is extremely high. Unfortunately, however the site is one of great scenic beauty and environmental importance. It is the natural habitat of many rare species of wildlife, which would almost certainly be harmed, if not totally destroyed, by the building of your plant. You would, in fact, meet very little opposition if you went ahead with your plans to build, for job creation is much higher on the agenda of the local government than conservation. Times are hard and your firm badly needs to cut costs wherever it can. But company image may be affected by any adverse publicity in the German press. Decide your course of action. What reasons lie behind your decision? THE FAST-FOOD COMPANY You work for the European Division of one ot the world’s biggest fast-food chains. In recent months you have found yourself the target of a vicious campaign by environmental groups concerning the amount of waste your company generates. In fact, your environmental record is no worse than that of any of your major competitors, but your international profile makes you easy to attack. Your marketing department is particularly concerned — the vast majority of both your customers and staff are teenagers and young adults, who tend to be the most environmentally aware members of society. Clearly, action must be taken before rhe protests get out of hand. One problem is that the polystyrene containers your company packages its meals in may be cheap and insulate the food well, but they take thousands of years to biodegrade. Although recyclable, they are frequently taken away by your customers and discarded elsewhere. The Environmental Defence Fund or EDF, has become so interested in your case that the story looks set to hit the news-stands any day now. Decide your course of action. What reasons lie behind your decision? – 93 –
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