Business insights. Баутина И.В - 22 стр.

c. Give Russian equivalents for the following expressions:
to keep costs down; to make a margin; fickle tastes of consumers; to sue thieves; to
sell dear; loss reduction; persistent offenders.

3) After reading.
1. What are reasons for profit leakage?
2. Discuss the advantages and disadvantages of the enumerated ideas. What are the
best ways of loss prevention?
a) to keep the shoplifters out
b) to keep a close eye on the books
c) to sack a dishonest member of staff
d) to make thieves pay
e) to work more closely with other retailers and to share information about criminals
and dishonest employees

IV Speaking.
Work in pairs. Discuss all possible dangers that retailers face. What can they do
about these problems in your opinion?

V Project.
Work in groups of 4 or 5. Surf the Internet and find as much information as possible
about the development of retailing in Russia.

VI Problem Solving.
Work in groups. Surf the Internet to find information about retail companies and to
make a presentation on the issue that seems interesting.

Use the following English language sites
http://iteslj.org (online TESOL journal whose articles can be downloaded and
printed)
http://www.englishclub.com
http://www.englishpage.com
                               Unit 4. Franchising.
I Short discussion
What are the main advantages and disadvantages if franchising in Russia?

II Vocabulary work
Read the information about franchising in your Students’ book (see p. 34). What do
the following words and expressions mean. Can you translate them into Russian?


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