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ÑÎÄÅÐÆÀÍÈÅ
Âñòóïèòåëüíîå ñëîâî .................................................................... 3
1. Îñíîâíûå ïðèíöèïû
äåÿòåëüíîñòè ïðåññ-ñëóæáû .......................................... 5
2. Îðãàíèçàöèÿ ïðåññ-ñëóæáû .................................................... 11
2.1. Øòàò .................................................................................. 11
2.2. Òåõíè÷åñêîå îáåñïå÷åíèå ................................................... 18
3. Îñíîâíûå íàïðàâëåíèÿ äåÿòåëüíîñòè
ïðåññ-ñëóæáû ............................................................... 19
3.1. Îñíîâíûå ôóíêöèè ïðåññ-ñëóæáû ...................................... 21
3.1.1. Âçàèìîäåéñòâèå ñî ñðåäñòâàìè ìàññîâîé
èíôîðìàöèè
.............................................................. 21
3.1.2. Îðãàíèçàöèÿ ìåðîïðèÿòèé........................................... 30
3.1.3. Ñáîð è àíàëèç èíôîðìàöèè .......................................... 36
3.2. Âñïîìîãàòåëüíûå ôóíêöèè ïðåññ-ñëóæáû ........................... 43
4. Ìåñòî, ðîëü è çíà÷åíèå äåÿòåëüíîñòè
ïðåññ-ñëóæáû ............................................................... 53
Çàêëþ÷åíèå ................................................................................ 56
Ïðåäìåòíûé óêàçàòåëü ............................................................... 58
ÑÎÄÅÐÆÀÍÈÅ Âñòóïèòåëüíîå ñëîâî .................................................................... 3 1. Îñíîâíûå ïðèíöèïû äåÿòåëüíîñòè ïðåññ-ñëóæáû .......................................... 5 2. Îðãàíèçàöèÿ ïðåññ-ñëóæáû .................................................... 11 2.1. Øòàò .................................................................................. 11 2.2. Òåõíè÷åñêîå îáåñïå÷åíèå ................................................... 18 3. Îñíîâíûå íàïðàâëåíèÿ äåÿòåëüíîñòè ïðåññ-ñëóæáû ............................................................... 19 3.1. Îñíîâíûå ôóíêöèè ïðåññ-ñëóæáû ...................................... 21 3.1.1. Âçàèìîäåéñòâèå ñî ñðåäñòâàìè ìàññîâîé èíôîðìàöèè .............................................................. 21 3.1.2. Îðãàíèçàöèÿ ìåðîïðèÿòèé ........................................... 30 3.1.3. Ñáîð è àíàëèç èíôîðìàöèè .......................................... 36 3.2. Âñïîìîãàòåëüíûå ôóíêöèè ïðåññ-ñëóæáû ........................... 43 4. Ìåñòî, ðîëü è çíà÷åíèå äåÿòåëüíîñòè ïðåññ-ñëóæáû ............................................................... 53 Çàêëþ÷åíèå ................................................................................ 56 Ïðåäìåòíûé óêàçàòåëü ............................................................... 58 59