Рекомендации по подготовке к экзамену студентов-старшекурсников специальности "Связи с общественностью". Дерябин А.Н - 52 стр.

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You invest a couple of million dollars in molding public opinion around
some scourge of humanity and create a big stir around a new wonder pill, and
you walk away with one billion.
Questions:
1. What did the recent medical seminar disclose?
2. Why do people take so many pills or even vitamins?
3. How honest are pharmaceutical companies?
4. What policy is being pursuit by these companies and why?
Anyway, I believe you will agree that laughter is the best medicine and at least
smile at the following joke.
“Doctor,” Esther begs the psychiatrist,” you’ve got to help my husband. He
thinks he’s a race-horse. He wants to live in a stable, he walks on all fours – he
even eats hay.”
“I’m sure I can cure him,” the shrink replies, “but it will take a long time and be
very costly.”
“Oh, money’s no object,” Esther says. “He’s already won two races.”
The following article is worth reading because it is devoted to the morality
principles, which should be not just fashionable or politically correct but without
any doubts right.
HOW TO BE TRUE TO YOURSELF
My grandparents believed you were either honest or you weren’t. There was no
in between. They had a simple motto hanging on their living-room wall: “Life is
like a field of newly fallen snow; where I choose to walk every step will show.”
They didn’t have to talk about it – they demonstrated the motto by the way they
lived.
They understood instinctively that integrity means having a personal
standard of morality and ethics that does not sell out to expediency and that is
not relative to the situation at hand. Integrity is an inner standard for judging
your behavior. Unfortunately, integrity is in short supply today – and getting
scarcer. But it is the real bottom line in every area of society. And it is
something we must demand of ourselves.
A good test for this value is to look at what is called the Integrity Triad
consisting of three key principles.
Stand firmly for you convictions in the face of personal pressure.
There is a story told about a surgical nurse’s first day on the medical team at a
well-known hospital. She was responsible for ensuring that all instruments and
materials were accounted for during an abdominal operation. The nurse said to