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ÑÎÄÅÐÆÀÍÈÅ
ÂÂÅÄÅÍÈÅ ............................................................................................. 3
ÒÅÌÀÒÈ×ÅÑÊÈÉ ÏËÀÍ
ÑÅÌÈÍÀÐÑÊÈÕ ÇÀÍßÒÈÉ................................................................ 4
ÏËÀÍÛ ÑÅÌÈÍÀÐÑÊÈÕ ÇÀÍßÒÈÉ ................................................ 5
Çàíÿòèå 1. Âèäû è ñòðóêòóðà öåí .......................................................... 5
Çàíÿòèå 2. Öåíîâàÿ ïîëèòèêà ôèðìû. Ñòðàòåãèè öåíîîáðàçîâàíèÿ... 6
Çàíÿòèå 3. Ìåòîäîëîãèÿ öåíîîáðàçîâàíèÿ ........................................... 7
Çàíÿòèå 4. Îñîáåííîñòè öåíîîáðàçîâàíèÿ ïðè ðàçëè÷íûõ
òèïàõ ðûíî÷íûõ ñòðóêòóð ....................................................................... 8
Çàíÿòèå 5. Öåíîâàÿ äèñêðèìèíàöèÿ ................................................... 10
Çàíÿòèå 6. Öåíîîáðàçîâàíèå íà ýêñïîðòèðóåìóþ è èìïîðòèðóåìóþ
ïðîäóêöèþ ............................................................................................. 11
Çàíÿòèå 7. Ãîñóäàðñòâåííîå ðåãóëèðîâàíèå öåí ................................ 12
Çàíÿòèå 8. Êîíòðàêòíàÿ öåíà............................................................... 13
Çàíÿòèå 9. Ðàçðàáîòêà è èñïîëüçîâàíèå öåíîâîãî ïðîãíîçà ............. 14
Çàíÿòèå 10. Ðûíî÷íàÿ êîíúþíêòóðà è öåíîîáðàçîâàíèå íà îñíîâíûõ
òîâàðíûõ ðûíêàõ ................................................................................... 15
Çàíÿòèå 11. Òàðèôû íà òðàíñïîðòíûå óñëóãè .................................... 16
Çàíÿòèå 12. Òðàíñôåðòíîå öåíîîáðàçîâàíèå ...................................... 16
ÑÏÈÑÎÊ ÐÅÊÎÌÅÍÄÓÅÌÎÉ ËÈÒÅÐÀÒÓÐÛ .............................. 17
ÑÎÄÅÐÆÀÍÈÅ
ÂÂÅÄÅÍÈÅ ............................................................................................. 3
ÒÅÌÀÒÈ×ÅÑÊÈÉ ÏËÀÍ
ÑÅÌÈÍÀÐÑÊÈÕ ÇÀÍßÒÈÉ ................................................................ 4
ÏËÀÍÛ ÑÅÌÈÍÀÐÑÊÈÕ ÇÀÍßÒÈÉ ................................................ 5
Çàíÿòèå 1. Âèäû è ñòðóêòóðà öåí .......................................................... 5
Çàíÿòèå 2. Öåíîâàÿ ïîëèòèêà ôèðìû. Ñòðàòåãèè öåíîîáðàçîâàíèÿ ... 6
Çàíÿòèå 3. Ìåòîäîëîãèÿ öåíîîáðàçîâàíèÿ ........................................... 7
Çàíÿòèå 4. Îñîáåííîñòè öåíîîáðàçîâàíèÿ ïðè ðàçëè÷íûõ
òèïàõ ðûíî÷íûõ ñòðóêòóð ....................................................................... 8
Çàíÿòèå 5. Öåíîâàÿ äèñêðèìèíàöèÿ ................................................... 10
Çàíÿòèå 6. Öåíîîáðàçîâàíèå íà ýêñïîðòèðóåìóþ è èìïîðòèðóåìóþ
ïðîäóêöèþ ............................................................................................. 11
Çàíÿòèå 7. Ãîñóäàðñòâåííîå ðåãóëèðîâàíèå öåí ................................ 12
Çàíÿòèå 8. Êîíòðàêòíàÿ öåíà ............................................................... 13
Çàíÿòèå 9. Ðàçðàáîòêà è èñïîëüçîâàíèå öåíîâîãî ïðîãíîçà ............. 14
Çàíÿòèå 10. Ðûíî÷íàÿ êîíúþíêòóðà è öåíîîáðàçîâàíèå íà îñíîâíûõ
òîâàðíûõ ðûíêàõ ................................................................................... 15
Çàíÿòèå 11. Òàðèôû íà òðàíñïîðòíûå óñëóãè .................................... 16
Çàíÿòèå 12. Òðàíñôåðòíîå öåíîîáðàçîâàíèå ...................................... 16
ÑÏÈÑÎÊ ÐÅÊÎÌÅÍÄÓÅÌÎÉ ËÈÒÅÐÀÒÓÐÛ .............................. 17
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