Fundamentals of Economics. Доловова Н.Н - 24 стр.

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УлГТУ | Ульяновск

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24
24
Answer the questions
1. Why is the founder of IKEA not an ‘ordinary’ multi-billionaire? What are
luxuries for him?
2. How did his company start?
3. How many people are there in the IKEA furniture empire?
4. What’s the main philosophy of IKEA’s success?
5. Prove that Ingvar Kamprad leads an extremely modest lifestyle.
6. What is the best form of leadership according to the IKEA’s executives?
7. How is the company’s feeling of “togetherness” expressed by the author of the
article?
8. What is Ingvar Kamprad’s greatest power, according to his own words?
9. What was the company’s prediction when they entered the Russian market?
10. What’s Ingvar Kamprad’s attitude towards short-term decisions?
Fill in the gaps using the words given
(specialize, phenomenon, employees, isolating, produce, compete, shareholder,
entrepreneurs)
1. In some ways, this is true, for American and Japanese firms do _____ many of
the same goods.
2. Compaq and Toshiba _____ for the same customers in the market for personal
computers.
3. Despite this competition, your family would not be better off _____ itself from
all other families.
4. Trade allows each person to _____ in the activities he or she does best,
whether it is farming, sewing, or home building.
5. Mr. Kamprad is one of Europe's greatest post-war _____.
6. What began as a mail-order business in 1943 has grown into an international
retailing _____ across 31 countries, with 70,000 _____.
7. He is determined that the group w ill not go public, because short-term _____
demands conflict with long-term planning.
LESSON 6
Principle #6: Markets Are Usually a Good Way to Organize
Economic Activity
The collapse of communism in the Soviet Union and Eastern Europe may be
the most important change in the world during the past half century Communist

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