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42
42
each other? To answer this question, one must look more closely at the factors that
affect such a decision.
Words to reme mber
interdependence - взаимозависимость
to manufacture - производить, изготовлять; делать,
обрабатывать
generosity – великодушие, благородство, щедрость
to rely (on, upon) - полагаться (на кого-то)
to provide with - снабжать; доставлять; обеспечивать (чем-л.
материальным)
to coordinate - координировать, согласовывать
to highlight - выделять, подчеркивать; отводить главное
место; выдвигать на первый план
to gain - выигрывать
to improve - улучшать
variety - разнообразие
self-sufficient - самостоятельный; автономный;
независимый
Price Discrimination
So far we have been assuming that the monopoly firm charges the same price
to all customers. Yet in many cases firms try to sell the same good to different
customers for different prices. This practice is called price discrimination.
Before discussing the behavior of a price-discriminating monopolist, we should
note that price discrimination is not possible when a good is sold in a c ompetit ive
market. In a competitive market, there are many firms selling the same good at the
market price. No firm is willing to charge a lower price to any customer because the
firm can sell all it wants at the market price. And if any firm tried to charge a higher
price to a customer, that customer would buy from another firm. For a firm to price
discriminate, it must have some market power.
Firms use various business strategies aimed at charging different prices to
different customers. Let’s consider three simple examples.
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