Антикризисное управление. Дорофеев В.Д - 71 стр.

"                                    ! "+"$ 80".                            . 0,&, 1999,
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      ,         ,            ,            3                                         (crisis
management) *                                                   public relations. &       ;
                crisis management                                     !
                                  )                            public relations.         !
                               ,             ,         !
                                                    !           . &                       :
"                            )                      !             !
              " [Seymour, Mike. Crafting a Crisis Communications Plan //
Directors & Boards Summer 1991, v15n4, p. 26-29].
        -          4                #        )
public relations                       )           [Hall, John R.In the Jaws of a Crisis
// Directors & Boards, Summer 1991, v15n4, p. 17-20]. &                              ,
                                      4                    #      "      1      !",
                         [Stevens, Michael. Crisis, What Crisis? // Marketing, Aug
27, 1992, p. 26-27].
        %
            :                                    -                    !      !,
    4      #                                                                             !
            [Patterson, Bill. Crises impact on reputation management // Public
Relations Journal, Nov 1993, v49n11, p. 48,47].
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                     )                      )
    ,                                                             [Mitroff, Ian I. Crisis
management and environmentalism : A natural fit // California Management
Review Winter 1994, v36n2, p. 101-113].
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