Маркетинг. Драганчук Л.С. - 6 стр.

UptoLike

Составители: 

Рубрика: 

11
2.
DZdh\Z jhev b agZq_gb_ hilh\hc b jhagbqghc lhj]h\eb \ jughqghc
wdhghfbd_"
3.
DZdh\uhkgh\gu_ijbgpbiuhilbfZevgh]hlh\Zjh^\b`_gby"
4.
< qzf aZdexqZxlky hkh[_gghklb jZkij_^_e_gby b lh\Zjh^\b`_gby gZ
jhkkbckdhfjugd_"
L_fZ

Ijh^\b`_gb_
\
dhfie_dk_
fZjd_lbg]Z
FZjd_lbg]h\u_ dhffmgbdZpbb Ijh^\b`_gb_fbdk OZjZdl_jbklbdZ
kj_^kl\ ijh^\b`_gbydhffmgbdZpbb J_deZfZ±khklZ\gZy qZklv
fZjd_lbg]h\hc ^_yl_evghklb Kmsghklv j_deZfu _z gZagZq_gb_ p_eb b
ijbgpbiu J_deZfguc [x^`_l Hp_gdZ wnn_dlb\ghklb j_deZfu
Klbfmebjh\Zgb_ k[ulZ GZijZ\e_gby \ kbkl_f_ klbfmebjh\Zgby k[ulZ
Kj_^kl\Z klbfmebjh\Zgby k[ulZ K\yab k h[s_kl\_gghklvx ihgylb_
f_lh^u nmgdpbb OZjZdl_jbklbdZ f_lh^h\ ebqghc ijh^Z`b Ijyfhc
fZjd_lbg]ihgylb_nhjfu
Bgl_]jbjh\Zggu_fZjd_lbg]h\u_dhffmgbdZpbb
IjZdlbq_kdh_
aZgylb_

qZkZ
1.
Kmsghklvp_ebbaZ^Zqbijh^\b`_gbylh\ZjZ
2.
<b^uijh^\b`_gbybooZjZdl_jbklbdZ
3.
Jhevbp_ebj_deZfuklbfmebjh\Zgbyk[ulZk\ya_ckh[s_kl\_gghklvx
ebqguoijh^Z`ijyfh]hfZjd_lbg]Z\ijh^\b`_gbblh\ZjZgZjughd
4.
Ihgylb_bgl_]jbjh\Zggh]hfZjd_lbg]Z
<hijhku^eyh[km`^_gby
1.
DZdh\uhkh[_gghklbijh^\b`_gbygZjhkkbckdhfjugd_"
2.
DZdh\u \hafh`ghklb jhkkbckdbo hj]ZgbaZpbc ih jZajZ[hld_ b
bkihevah\Zgbxkj_^kl\klbfmebjh\Zgbyk[ulZ"
3.
DZdh\u hkh[_gghklb b i_jki_dlb\u kh\j_f_gghc ijZdlbdb j_deZfu \
Jhkkbb"
4.
DZdh\hagZq_gb_k\ya_ckh[s_kl\_gghklvx\jhkkbckdhcijZdlbd_"
12
JZa^_e
IV

KljZl_]by
fZjd_lbg]Z
L_fZ

Nhjfbjh\Zgb_
kljZl_]bb
fZjd_lbg]Z
KljZl_]by fZjd_lbg]Z ihgylb_ djbl_jbb \u[hjZ OZjZdl_jbklbdZ
kljZl_]bc fZjd_lbg]Z KljZl_]bb fZjd_lbg]Z gZ p_e_\uo jugdZo
ihabpbhgbjh\Zgby ^heb jugdZ >bnn_j_gpbjh\Zgb_ dZd hkgh\Z kljZl_]bb
ihabpbhgbjh\Zgby KljZl_]bb hlghkbl_evgh we_f_glh\ dhfie_dkZ
fZjd_lbg]Z
Hkh[_gghklbkljZl_]bcfZjd_lbg]Z\Jhkkbb
IjZdlbq_kdh_
aZgylb_

qZkZ
1.
Ihgylb_kljZl_]bbfZjd_lbg]Z
2.
OZjZdl_jbklbdZfZjd_lbg]h\uokljZl_]bc
3.
Djbl_jbb\u[hjZkljZl_]bbfZjd_lbg]Z
4.
J_ZebaZpbyfZjd_lbg]h\hckljZl_]bb
<hijhku^eyh[km`^_gby
1.
DZdh\Z jhev b agZq_gb_ fZjd_lbg]h\hc kljZl_]bb \ kh\j_f_gghc
jughqghcwdhghfbd_"
2.
DZdb_ \b^u fZjd_lbg]h\uo kljZl_]bc bkihevamxl jhkkbckdb_
hj]ZgbaZpbb\kh\j_f_gguomkeh\byo"
3.
Ihq_fm jZajZ[hldZ fZjd_lbg]h\hc kljZl_]bb y\ey_lky \Z`g_crbf
mkeh\b_fijhp_kkZfZjd_lbg]h\hc^_yl_evghklb"
4.
DZdh\f_oZgbafj_ZebaZpbbfZjd_lbg]h\hckljZl_]bb"
JZa^_e
V

MijZ\e_gb_
fZjd_lbg]hf
L_fZ

IeZgbjh\Zgb_

hj]ZgbaZpby
b
dhgljhev
fZjd_lbg]h\hc
^_yl_evghklb
Kmsghklv ieZgbjh\Zgby fZjd_lbg]Z Kbkl_fZ fZjd_lbg]h\h]h
ieZgbjh\Zgby<b^ufZjd_lbg]h\uoieZgh\bbokljmdlmjZ