Маркетинг. Драганчук Л.С. - 9 стр.

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17
Y

MQ?;GH
±
F?LH>BQ?KDH?
H;?KI?Q?GB?
DMJK:
Kibkhd
ebl_jZlmju
Hkgh\gZy
1.
AZdhgJN©HaZsbl_ijZ\ihlj_[bl_e_cª
2.
AZdhg JN©H lh\Zjguo agZdZo agZdZo h[kem`b\Zgby b gZbf_gh\Zgbyo
f_klijhbkoh`^_gbyª
3.
AZdhgJN©Hk_jlbnbdZpbbª
4.
AZdhgJN©HklZg^ZjlbaZpbbª
5.
AZdhgJN©Hj_deZf_ª
6.
;Z]b_\=Eb^jFZjd_lbg]Mq_[gbd^ey\mah\FWdhghfbdZ
7.
;jZ\_jfZg::FZjd_lbg]\jhkkbckdhcwdhghfbd_i_j_oh^gh]hi_jbh^Z
F_lh^bdZbijZdlbdZFWdhghfbdZ
8.
=hem[dh\ ?I FZjd_lbg]h\u_ bkke_^h\Zgby l_hjby f_lh^heh]by b
ijZdlbdZFNbgij_kk
9.
=hem[dh\?IHkgh\ufZjd_lbg]ZMq_[gbdFNbgij_kk
10.
Dhle_jNFZjd_lbg]f_g_^`f_glI_jkZg]eKI[Ibl_jDhf
11.
FZjd_lbg] Mq_[gbd Ih^ j_^ :G JhfZgh\Z F ;Zgdb b [bj`b
XGBLB
>hihegbl_evgZy
1.
:e_dkmgbg <: F_`^mgZjh^guc fZjd_lbg] F B>©>Zrdh\ b Dº»,
2000.(11)
2.
:e_dkmgbg <: Djm]eh\ :: ;jwg^bg] Mq_[gh_ ihkh[b_ F FMID
1999.(5)
3.
:gZd__\KF_lh^bdZjZajZ[hldbieZgZfZjd_lbg]ZFNhebmf
4. :glbih\D<;Z`_gh\XDIZ[ebdjbe_crga^eydhff_jkZglh\FB>
©>Zrdh\bDº», 2000.(8)
5.
:kkwev=_gjbFZjd_lbg]ijbgpbiubkljZl_]byMq_[gbd^ey\mah\F
BGNJ:±F
18
6.
;ZeZ[Zgh\Z E < Hilh\Zy lhj]h\ey FZjd_lbg] b dhff_jpby F
WdhghfbdZ
7.
;Zjkmdh\Z K< F_`^mgZjh^guc fZjd_lbg] Mq_[gh_ ihkh[b_ F
NbgZgkh\ZyZdZ^_fby
8.
;_j_abg BK FZjd_lbg] b bkke_^h\Zgby jugdh\ F Jmkk
.
^_e ejZ
1999.(4)
9.
;hel = >` IjZdlbq_kdh_ jmdh\h^kl\h ih mijZ\e_gbx k[ulhf I_j k
Zg]eFWdhghfbdZ
10.
<Zkbev_\=:=Zc^Z_gdhL:FZjd_lbg]Mq_[gh_ihkh[b_^ey\mah\F
XGBLB>:G:
11.
=hem[dh\?IFZjd_lbg]Keh\ZjvkijZ\hqgbdF>_eh
12.
=hem[dh\ ?I FZjd_lbg] kljZl_]bb ieZgu kljmdlmju F >_eh
1995.(10)
13.
=hem[dh\Z?GFZjd_lbg]h\u_dhffmgbdZpbbFNbgij_kk
14.
>Zgbevp_\ :< F_`^mgZjh^gZy lhj]h\ey bgkljmf_glu j_]mebjh\Zgby
F>_e
.
ejZ
15.
>_cyg:b^jKlbfmebjh\Zgb_k[ulZbj_deZfZgZf_kl_ijh^Z`bI_jk
njZgpFIjh]j_kkMgb\_jk
16.
>_cyg:J_deZfZI_jknjZgpFIjh]j_kkMgb\_jk
17.
>_fq_gdh ?< FZjd_lbg] lmjbklbq_kdbo mkem] Fbgkd Wdhghf±
wdkij_kk
18.
>`HRhg_kkbDhgdmj_glgucfZjd_lbg]KljZl_]bq_kdbcih^oh^I_jk
Zg]eKI[Ibl_jDhf
19.
Bkke_^h\Zgb_ jugdZ K_jby©Bkdmkkl\h mijZ\e_gby ijb\Zlbabjh\Zgguf
ij_^ijbylb_fªF>_eh
20.
DZjl_j = Wnn_dlb\gZy j_deZfZ I_j k Zg]e F ;bag_k±Bgnhjf
1998.(8)
21.
Dh\Ze_gdh:<hce_gdh<FZjd_lbg]h\ucZgZebaFP_gljwdhghfbdb
bfZjd_lbg]Z

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