Основы маркетинга. Драганчук Л.С. - 11 стр.

UptoLike

Составители: 

Рубрика: 

21
6.
;ZeZ[Zgh\Z E < Hilh\Zy lhj]h\ey FZjd_lbg] b dhff_jpby F
WdhghfbdZ
7.
;Zjkmdh\Z K< F_`^mgZjh^guc fZjd_lbg] Mq_[gh_ ihkh[b_ F
NbgZgkh\ZyZdZ^_fby
8.
;_j_abg BK FZjd_lbg] b bkke_^h\Zgby jugdh\ F Jmkk
.
^_e ejZ
1999.(4)
9.
;hel = >` IjZdlbq_kdh_ jmdh\h^kl\h ih mijZ\e_gbx k[ulhf I_j k
Zg]eFWdhghfbdZ 
10.
<Zkbev_\=:=Zc^Z_gdhL:FZjd_lbg]Mq_[gh_ihkh[b_^ey\mah\F
XGBLB>:G:
11.
=hem[dh\?IFZjd_lbg]Keh\ZjvkijZ\hqgbdF>_eh
12.
=hem[dh\ ?I FZjd_lbg] kljZl_]bb ieZgu kljmdlmju F >_eh
1995.(10)
13.
=hem[dh\Z?GFZjd_lbg]h\u_dhffmgbdZpbbFNbgij_kk
14.
>Zgbevp_\ :< F_`^mgZjh^gZy lhj]h\ey bgkljmf_glu j_]mebjh\Zgby
F>_e
.
ejZ
15.
>_cyg:b^jKlbfmebjh\Zgb_k[ulZbj_deZfZgZf_kl_ijh^Z`bI_jk
njZgpFIjh]j_kkMgb\_jk
16.
>_cyg:J_deZfZI_jknjZgpFIjh]j_kkMgb\_jk
17.
>_fq_gdh ?< FZjd_lbg] lmjbklbq_kdbo mkem] Fbgkd Wdhghf±
wdkij_kk
18.
>`HRhg_kkbDhgdmj_glgucfZjd_lbg]KljZl_]bq_kdbcih^oh^I_jk
Zg]eKI[Ibl_jDhf
19.
Bkke_^h\Zgb_ jugdZ K_jby©Bkdmkkl\h mijZ\e_gby ijb\Zlbabjh\Zgguf
ij_^ijbylb_fªF>_eh
20.
DZjl_j = Wnn_dlb\gZy j_deZfZ I_j k Zg]e F ;bag_k±Bgnhjf
1998.(8)
21.
Dh\Ze_gdh:<hce_gdh<FZjd_lbg]h\ucZgZebaFP_gljwdhghfbdb
bfZjd_lbg]Z
22
22.
Dhle_j N FZjd_lbg] \ lj_lv_f lukyq_e_lbb DZd kha^Zlv aZ\h_\Zlv b
m^_j`ZlvjughdI_jkZg]eFHHH©Ba^\h:KLª
23.
Dhle_j N:jfkljhg] = Khg^_jk >`
.,
<hg] < Hkgh\u fZjd_lbg]Z_
?\jhi_ckdh_ba^Zgb_FKI[Db_\Ba^>hf©<bevyfkª
24.
DjblkhlZdbkY=Lhj]h\u_\uklZ\dbbyjfZjdbI_jk]j_qFHkv±
1997.(7)
25.
EZf[_g @@ KljZl_]bq_kdbc fZjd_lbg] I_j k njZgp KI[ GZmdZ
1996.(9)
26.
Ebikbp B< Dhff_jq_kdh_ p_ghh[jZah\Zgb_ Mq_[gbd ^ey \mah\ F
Ba^Zl_evkl\h;?D
27.
FZjd_lbg] \ hljZkeyo b kn_jZo ^_yl_evghklb Mq_[gbd Ih^ j_^ <:
:e_dkmgbgZFBa^Zl±dgb]hlhj]. p_glj©FZjd_lbg]ª
28.
FZjd_lbg] Ijbgpbiu b l_ogheh]by fZjd_lbg]Z \ k\h[h^ghc jughqghc
kbkl_f_ Mq_[gbd ^ey \mah\ Ih^ j_^ G> WjbZr\beb F ;Zgdb b
[bj`bXGBLB
29.
FZjdh\Z<>FZjd_lbg]mkem]FNbgZgkubklZlbklbdZ
30.
I_rdh\Z?IFZjd_lbg]h\ucZgZeba^_yl_evghklbnbjfuFHkv±
1996.(10)
31.
Ihih\ ?< Ijh^\b`_gb_ lh\Zjh\ b mkem] F NbgZgku b klZlbklbdZ
1999.(8)
32.
KibpugBHKibpugYHFZjd_lbg]\[Zgd_F:H©LZjg_dkªPFFK
©IbkiZceª
33.
KlZlbklbdZjugdZlh\Zjh\ b mkem] Mq_[gbdIh^j_^ BD;_ey_\kdh]h
FNbgZgkubklZlbklbdZ
34.
Mbekhg >` F_`^mgZjh^gZy lhj]h\ey \ fZehf [bag_k_ I_j k Zg]e F
:m^blXGBLB
35.
Mweek M ;_jg_l > FhjbZjlb K J_deZfZ ijbgpbiu b ijZdlbdZ KI[
Ibl_jDhf
36.
N_^vdh<IMiZdh\dZbfZjdbjh\dZFIJBHJ