Основы маркетинга. Драганчук Л.С. - 2 стр.

UptoLike

Составители: 

Рубрика: 

3
I
HJ=:GBA:PBHGGH±F?LH>BQ?KDBCJ:A>?E
P_evdmjkZ
P_ev bamq_gby ^bkpbiebgu©Hkgh\u fZjd_lbg]Zª nhjfbjh\Zgb_ m
[m^msbo ki_pbZebklh\ agZgbc h \_^_gbb fZjd_lbg]h\hc ^_yl_evghklb b
ijZdlbq_kdbogZ\udh\ih_zhj]ZgbaZpbb
AZ^ZqbdmjkZ
=eZ\gZy aZ^ZqZ bamq_gby ^bkpbiebgu©Hkgh\u fZjd_lbg]Zª
j_ZebaZpby lj_[h\Zgbc mklZgh\e_gguo =hkm^Zjkl\_gguf klZg^Zjlhf
\ukr_]h ijhn_kkbhgZevgh]h h[jZah\Zgby d ih^]hlh\d_ ki_pbZebklh\ \
h[eZklbwdhghfbq_kdbob[bag_k^bkpbiebg
Boj_ZebaZpbyij_^iheZ]Z_l
ij_^klZ\e_gb_h[mqZxsbfkykh\j_f_gghcl_hjbbfZjd_lbg]Zb
nhjfbjh\Zgb_mf_gbc_zijZdlbq_kdh]hbkihevah\Zgby
jZa\blb_kihkh[ghkl_cZgZebaZijZdlbq_kdbokblmZpbcihklZgh\db
fZjd_lbg]h\uoijh[e_fbboj_r_gby
nhjfbjh\Zgb_ijZdlbq_kdbogZ\udh\\_^_gbyfZjd_lbg]h\hcjZ[hlu\
kn_j_mijZ\e_gq_kdhc^_yl_evghklb
F_klhdmjkZ\kbkl_f_khpbh]mfZgblZjgh]hh[jZah\Zgby
>bkpbiebgZ©Hkgh\u fZjd_lbg]Zª y\ey_lky h[yaZl_evghc \ kbkl_f_
ih^]hlh\dbki_pbZebklh\\h[eZklbmijZ\e_gby HgZ [Zabjm_lky gZ agZgbyo
ke_^mxsbo ^bkpbiebg ©Wdhghfbq_kdZy l_hjbyª ©Wdhghf_ljbdZª
©KlZlbklbdZª©F_g_^`f_glª©WdhghfbdZnbjfuª
Lj_[h\Zgbydmjh\gxhk\h_gbykh^_j`ZgbydmjkZ
>biehfbjh\Zggu_ ki_pbZebklu \ h[eZklb fZjd_lbg]Z ^he`gu bf_lv
gZ\udb bkihevah\Zgby fZjd_lbg]h\hc bgnhjfZpbb ^ey j_r_gby
mijZ\e_gq_kdboaZ^ZqZlZd`_mf_lv
4
jZkdju\Zlv kmsghklvfZjd_lbg]Z_]hp_ebijbgpbiubnmgdpbbjhev\
mijZ\e_gbbhj]ZgbaZpb_c
nhjfbjh\ZlvfZjd_lbg]h\u_bgnhjfZpbhggu_kbkl_fu
jZajZ[Zlu\ZlvkljZl_]bbmijZ\e_gbyfZjd_lbg]h\hc^_yl_evghklvx
ZgZebabjh\Zlvjughqgu_\hafh`ghklbk_]f_glbjh\Zlvjugdb\u[bjZlv
p_e_\u_jugdb
ijh\h^blvbkke_^h\ZgbyjugdZ
jZajZ[Zlu\Zlvwe_f_gludhfie_dkZfZjd_lbg]Z
hp_gb\Zlvj_amevlZluj_ZebaZpbbkljZl_]bcbieZgh\fZjd_lbg]Z
bkihevah\Zlv hiul f_`^mgZjh^gh]h fZjd_lbg]Z \ ^_yl_evghklb
hj]ZgbaZpbc
Bamq_gb_ dmjkZ©Hkgh\u fZjd_lbg]Zª ij_^mkfZljb\Z_l ijh\_^_gb_
e_dpbcbijZdlbq_kdboaZgylbc \uiheg_gb_dhgljhevguojZ[hl^hfZrgbo
aZ^ZgbcgZibkZgb_dmjkh\hcjZ[hlu
Blh]h\ucdhgljhevagZgbc±wdaZf_g