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1. If I … near my office I’d be in time for work (live,
lived).
2. If you … your bicycle outside someone will steal it
(leave, left).
3. If I dyed my hair blue everyone … at me (will laugh,
would laugh).
4. If John works overtime, he … enough for his holiday
(will save, would save).
5. Unless the students … the rules, they would make
mistakes. (observe, observed).
IX. Прочтите текст с 1 по 4-й абзацы и ответьте
письменно на вопросы.
Пояснения к тексту
1. a stock boy – работник (фасовщик) магазина.
2. sweeten - make pleasant or attractive.
3. feel certain – быть уверенным
4. thoroughfare – оживленная улица.
1. What was Selfridge’s idea of a department store?
2. Why was Selfridge successful?
Harry G.Selfridge
1. One man more than any other was responsible for the modern
look of department stores. He was Harry G.Selfridge, a
Wisconsin native who took a job as a stock boy with Marshall
Field in 1879 and quickly rose through the ranks. One of his
first acts was to take goods down from the high shelves and put
them on counters and tables where customers could peer at
them, touch them and, as critics noted, shoplift them.
2. Among Selfridge’s many other innovations were the bargain
basement, annual sales, gift certificates, the practice of
reminding customers how many shopping days were left till
Christmas, the custom of keeping the ground floor windows
lighted at night, thus encouraging evening strollers to browse
and plan their next day’s shopping, and the now universal
practice of putting the perfumes and cosmetics departments on
the ground floor by the main entrance where they would
sweeten the atmosphere and act as a magnet for passers-by.
3. Retiring from Marshall Field, Selfridge moved to Britain and
at the age of fifty founded the London department store that
bears his name. Though most British observers felt certain that
such a crassly commercial undertaking would never succeed in
London, it not only thrived but made Oxford Street into
London’s premier shopping thoroughfare. Selfridge was
obsessively devoted to his store. He concerned himself with
everything from the sharpness of sales clerks’ pencils to the
quality of their teeth. Something of his dedication to work is
evidenced by a vacation he took in 1914. He left London by
train on a Saturday morning and by noon the next day was on
the skating rink of a Swiss hotel. He skated vigorously for four
hours, packed up his skates and stocking cap, caught a train
back to London and was at his desk at 8 a.m. on the Monday
morning, That was his idea of a holiday.
4. But with the death of his wife in 1918, something snapped
inside him. He began to go nightclubbing, gambled and
neglected his business. In ten years, he ran through $8 million.
Unable to pay back the debts he owed to his own store he was
retired from the Selfridge’s board of directors and given a
pension of $25,000 a year (later cut to $12,000 and then to
$8,000), from which he was expected to pay back debts of $2
million. He lost his houses and his Rolls-Royce, took a small
flat in Putney and travelled by bus. On 8 May 1947 he died
nearly destitute and virtually forgotten, and how many times
have we heard that story before?
1. If I … near my office I’d be in time for work (live, reminding customers how many shopping days were left till
lived). Christmas, the custom of keeping the ground floor windows
2. If you … your bicycle outside someone will steal it lighted at night, thus encouraging evening strollers to browse
(leave, left). and plan their next day’s shopping, and the now universal
3. If I dyed my hair blue everyone … at me (will laugh, practice of putting the perfumes and cosmetics departments on
would laugh). the ground floor by the main entrance where they would
4. If John works overtime, he … enough for his holiday sweeten the atmosphere and act as a magnet for passers-by.
(will save, would save). 3. Retiring from Marshall Field, Selfridge moved to Britain and
5. Unless the students … the rules, they would make at the age of fifty founded the London department store that
mistakes. (observe, observed). bears his name. Though most British observers felt certain that
such a crassly commercial undertaking would never succeed in
IX. Прочтите текст с 1 по 4-й абзацы и ответьте London, it not only thrived but made Oxford Street into
письменно на вопросы. London’s premier shopping thoroughfare. Selfridge was
obsessively devoted to his store. He concerned himself with
Пояснения к тексту everything from the sharpness of sales clerks’ pencils to the
1. a stock boy – работник (фасовщик) магазина. quality of their teeth. Something of his dedication to work is
2. sweeten - make pleasant or attractive. evidenced by a vacation he took in 1914. He left London by
3. feel certain – быть уверенным train on a Saturday morning and by noon the next day was on
4. thoroughfare – оживленная улица. the skating rink of a Swiss hotel. He skated vigorously for four
hours, packed up his skates and stocking cap, caught a train
1. What was Selfridge’s idea of a department store? back to London and was at his desk at 8 a.m. on the Monday
2. Why was Selfridge successful? morning, That was his idea of a holiday.
4. But with the death of his wife in 1918, something snapped
Harry G.Selfridge inside him. He began to go nightclubbing, gambled and
neglected his business. In ten years, he ran through $8 million.
1. One man more than any other was responsible for the modern Unable to pay back the debts he owed to his own store he was
look of department stores. He was Harry G.Selfridge, a retired from the Selfridge’s board of directors and given a
Wisconsin native who took a job as a stock boy with Marshall pension of $25,000 a year (later cut to $12,000 and then to
Field in 1879 and quickly rose through the ranks. One of his $8,000), from which he was expected to pay back debts of $2
first acts was to take goods down from the high shelves and put million. He lost his houses and his Rolls-Royce, took a small
them on counters and tables where customers could peer at flat in Putney and travelled by bus. On 8 May 1947 he died
them, touch them and, as critics noted, shoplift them. nearly destitute and virtually forgotten, and how many times
2. Among Selfridge’s many other innovations were the bargain have we heard that story before?
basement, annual sales, gift certificates, the practice of
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