Компьютерная техника. Еремина Н.В. - 13 стр.

  31     . to retrieve                  увлечь




        2.4 Text 2
        2.4.1 Read and translate the following text.
        Computer As Tools For Marketing

     Since 1975 the personal computer (PC) has changed the world of business.
In the past, the slide ruler, adding machine, the telegraph, the telephone, the
hand calculator and the airplane each greatly affected the way business is done.
Today the computer has begin to greatly affect the marketing field.
    Computer programs are now available for collecting assessing and
analyzing data and even projecting or predicting the future based upon current
trends. Some programs have been developed that can simulate potential
market conditions so that marketers can pretest strategies. These were mostly
experimental but within a very short time they became as commonly available
as PC’s are today.
    With the use of telephone modems, connected to PC’s and computer
printers and data base marketers today can assess information about any
market, segment of market, even specific buyer anywhere in the world right
from their own office.
    Computer software is now available to write data collecting questionnaires,
job interview forms, analyze advertising media effectiveness, sales and
marketing management, create graphs and charts for analysis of market trends.


Words:


               1. slide ruler                 логарифмическая линейка
               2. modem                       модем
               3. questionnaire               вопросник,   анкета,   опросный
                                              лист
               4. chart                       схема, таблица, чертеж


        2.5 Exercises
        2.5.1 Answer the following question
       1. What inventions had a revolutionary effect on business management ?
       2. Why is PC the most effective tool for marketing now?