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undoubtedly reduce our unscheduled employee absences, resulting in significantly
increased productivity."
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73) The following appeared in a memo from a vice president of a large, highly
diversified company.
"Ten years ago our company had two new regional office buildings built in two different
regions. The buildings were erected by two different construction companies—Alpha
and Zeta. Even though the two buildings had virtually identical floor plans, the building
constructed by Zeta cost 30 percent more to build, and its expenses for maintenance last
year were twice those of the building constructed by Alpha. Furthermore, the energy
consumption of the Zeta building has been higher than that of the Alpha building every
year since its construction. Such data, plus the fact that Alpha has a stable workforce
with little employee turnover, indicate that we should use Alpha Construction Company,
rather than Zeta, for all future building projects."
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74) The following appeared in a memo from the president of Bower Builders, a
company that constructs new homes.
"A nationwide survey reveals that the two most desired home features are a bathroom
with a whirlpool tub and a large kitchen. Homes in a nearby development built by our
competitor, Domus Construction, have whirlpool tubs and have sold much faster and at
significantly higher prices than the average. To increase our sales and profits, we should
include whirlpool tubs and larger kitchens as standard features in all our new homes.
Since our recent buyers have voiced no complaints about small yards, we can also
increase profits by decreasing the size of our yards."
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75) The following appeared in a memo from a budget planner in Sophia County.
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