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60
151) The following appeared in a memo from the marketing director of Bargain Brand
Cereals.
"One year ago we introduced our first product, 'Bargain Brand' breakfast cereal. Our
very low prices quickly drew many customers away from the top-selling cereal
companies. Although the companies producing the top brands have since tried to
compete with us by lowering their prices, and although several plan to introduce their
own budget brands, not once have we needed to raise our prices to continue making a
profit. Given our success selling cereal, Bargain Brand should now expand its business
and begin marketing other low-priced food products as quickly as possible."
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152) The Mozart School of Music should obviously be the first choice of any music
student aware of its reputation. First of all, the Mozart School stresses intensive practice
and training, so that students typically begin their training at a very young age. Second,
the school has ample facilities and up-to-date professional equipment, and its faculty
includes some of the most distinguished music teachers in the world. Finally, many
Mozart graduates have gone on to be the best known and most highly paid musicians in
the nation.
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153) The following is a memorandum issued by the publisher of a newsmagazine,
Newsbeat, in the country of Dinn.
"Our poorest-selling magazine issues over the past three years were those that featured
international news stories on their front covers. Over the same period, competing news-
magazines have significantly decreased the number of cover stories that they devote to
international news. Moreover, the cost of maintaining our foreign bureaus to report on
international news is increasing. Therefore, we should decrease our emphasis on
international news and refrain from displaying such stories on our magazine covers."
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