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pursue a career in business, whereas people who are right-handed would be well advised
to imitate the business practices exhibited by left-handers.
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175) The following is a letter from an editor at Liber Publishing Company to the
company's president.
"In recent years, Liber has unfortunately moved away from its original mission: to
publish the works of regional small-town authors instead of those of big-city authors.
Just last year, 90 percent of the novels we published were written by authors who
maintain a residence in a big city. Although this change must have been intended to
increase profits, it has obviously backfired, because Liber is now in serious financial
trouble. The only way to address this problem is to return to our original mission. If we
return to publishing only the works of regional small-town authors, our financial
troubles will soon be resolved."
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176) Sadly, widespread negative images of businesspeople have been created in large
part by television. Consider the fact that, although they make up a mere 10 percent of the
characters in dramatic roles on television, businesspeople are responsible for about one-
fifth of all the crime on television shows. In fact, in a recent survey of television
producers, only 35 percent of the television roles for businesspeople were viewed as
positive ones.
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177) The following appeared as part of a recommendation made by a faculty member to
the president of a large university.
"Never once in our 150-year history as a university have we clarified our objectives.
How, then, can we hope to adapt as an institution to the new challenges facing higher
education. As a first step in this evolutionary process, therefore, we should send out
questionnaires asking faculty members why they teach, asking students what they want
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