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77
increasing concern with weight loss and physical fitness. Furthermore, last year's sales
of books and magazines on personal health totaled more than $50 million, and purchases
of home exercise equipment almost doubled. Investing now in a Power-Lift Gym
franchise will guarantee a quick profit."
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198) The following appeared in a memorandum from the president of Hyper-Go Toy
Company.
"Last year, sales of our Fierce Fighter toy airplane declined sharply, even though the toy
had been a top seller for three years. Our customer surveys show that parents are now
more worried about youthful violence and are concerned about better education for their
children. Therefore, to maintain profits we should discontinue all our action toys and
focus exclusively on a new line of educational toys. Several other toy companies have
already begun marketing educational toys and report sales increases last year of 200
percent. And since the average family income is growing, sales of new Hyper-Go toys
should also increase."
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199) The following appeared in a memorandum from a vice president of the Megamart
department store chain.
"For the third year in a row, the average household income in our country has risen
significantly. That prosperity means that families are likely to be spending more time
and money on leisure activities. Megamart stores should therefore concentrate on
enlarging and promoting its line of products typically used in leisure activities: athletic
and outdoor equipment, televisions, gourmet cooking equipment, and luggage and travel
accessories."
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200) The following appeared in an article in a magazine for writers.
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