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11
B. Work with a partner. Look at the facts about Branson and ask and
answer questions about how he works. Use these question forms to help
you.
What...? How...? How many...?
Where ...? Does he ...? How much ...?
When...? Has he...? What sort of ...?
Why ...? How often ...?
Richard Branson's
10 SECRETS OF SUCCESS
Richard Branson became famous as a 'hippy' businessman in the 1960s
when he set up a record company. Today he runs the successful Virgin
airline and he's still breaking many of the traditional rules of management
So how does he do it?
1. He regularly works an eleven-hour day, starting around eight and
finishing around seven at night.
2. He spends a lot of time talking to people on the telephone but he never
sends memos.
3. He rarely holds board meetings. He makes decisions on the phone or on
the tennis court.
4. He has a good memory and he writes people's names on his hand so he
doesn't forget them.
5. He invites every single one of his 10,000 employees to a party at his
home in Oxfordshire every year. The last party cost around £100,000.
6. He continually questions his employees about every aspect of the
business and he tries to pick holes in their arguments to find out whether their
ideas will work.
7. If he becomes annoyed in meetings, he leaves the room. He hardly ever
loses his temper.
8. He employs people he likes personally. This is more important to him
than qualifications.
9. He has had several business failures in the past and nearly went
bankrupt several times but he has always survived. He puts his success down to
good ideas, good people, and good luck.
10. He didn't go into business to make money. He went into business
because he wanted a challenge.
C. The text is about the different styles that men and women have in
the workplace.
D. Look at the cartoons and say which figures you think represent
men and which represent women?
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