Краткий курс делового английского. Гунина Н.А - 63 стр.

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7. It has several ………….. …………… which should appeal to our
customers.
8. …………. ………….. is that it’s easy to select the CD you want.
9. The tower is well-designed. It’s …….., ………. and user-friendly.
10. It really does ………. ……….. ………… of music lovers.
C. Jeremy Thorpe Woods, Head of Planning at Saatchi, a leading
advertising agency based in London, talks about advertising campaigns.
Listen to the first part of the interview and answer these questions.
(Recording 2)
1. What does Jeremy say is the most important thing about advertising
nowadays?
2. What are the key elements of a good advertising campaign, according
to Jeremy?
D. Listen to the second part of the interview and complete the
information in the table. (Recording 3)
Planning and launch stages of an advertising campaign
Stage 1. Discussion with …..
Talk about their ……… ……. and ………. .
Develop a ………. .
Stage 2. …………. Stage.
Observe the target audience, get to know them through
………. ……….. .
Stage 3. Develop a ……… ……… .
Talk to your creative partners about ……… ……… .
Discuss the communication idea with your ……….. .
Go back to your …….. ………. .
Stage 4. Make the ………. ……… .
Use ………. ……… to track how it is working.
SPEAKING
A. What do you think about commercials? Do you think that the
advertising practices described below are acceptable? Are any other types
of advertisement offensive?
1. Using children in advertisements.
2. Using nudity in advertisements.
3. Promoting alcohol on TV.
4. Comparing your products to your competitors’ products.

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