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ÒÅÌÀ 3. Îñîáåííîñòè îðãàíèçàöèè ìàðêåòèíãà ïðè ðàáîòå íà
âíåøíèõ ðûíêàõ ................................................... 41
1. Ìàðêåòèíã â ìåæäóíàðîäíîì áèçíåñå ........................ 41
2. Ëîãèñòè÷åñêîå óïðàâëåíèå
â ìåæäóíàðîäíîì ìàðêåòèíãå .................................... 48
3. Ìàðêåòèíãîâûå àñïåêòû óïðàâëåíèÿ ïåðñîíàëîì ..... 53
4. Âèäû è òèïû ñòðàòåãè÷åñêîé äåÿòåëüíîñòè
êîðïîðàöèé íà ìåæäóíàðîäíûõ ðûíêàõ .................... 61
ÈÍÒÅÐÍÅÒ-ÐÅÑÓÐÑÛ ........................................................... 69
ÒÅÑÒÛ, ÇÀÄÀÍÈß.................................................................. 70
ÊÅÉÑÛ ..................................................................................... 76
Êåéñ 1 ...................... 76 Êåéñ 9...................... 94
Êåéñ 2 ...................... 79 Êåéñ 10 .................... 96
Êåéñ 3 ...................... 81 Êåéñ 11 .................... 99
Êåéñ 4 ...................... 83 Êåéñ 12 .................. 101
Êåéñ 5 ...................... 85 Êåéñ 13 .................. 104
Êåéñ 6 ...................... 87 Êåéñ 14 .................. 107
Êåéñ 7 ...................... 89 Êåéñ 15 .................. 110
Êåéñ 8 ...................... 92
ÂÎÏÐÎÑÛ ÄËß ÑÀÌÎÊÎÍÒÐÎËß .................................... 114
ÒÅÌÀÒÈÊÀ ÐÅÔÅÐÀÒÎÂ ...................................................... 116
ÑÏÈÑÎÊ ËÈÒÅÐÀÒÓÐÛ ..................................................... 117
ÒÅÌÀ 3. Îñîáåííîñòè îðãàíèçàöèè ìàðêåòèíãà ïðè ðàáîòå íà
âíåøíèõ ðûíêàõ ................................................... 41
1. Ìàðêåòèíã â ìåæäóíàðîäíîì áèçíåñå ........................ 41
2. Ëîãèñòè÷åñêîå óïðàâëåíèå
â ìåæäóíàðîäíîì ìàðêåòèíãå .................................... 48
3. Ìàðêåòèíãîâûå àñïåêòû óïðàâëåíèÿ ïåðñîíàëîì ..... 53
4. Âèäû è òèïû ñòðàòåãè÷åñêîé äåÿòåëüíîñòè
êîðïîðàöèé íà ìåæäóíàðîäíûõ ðûíêàõ .................... 61
ÈÍÒÅÐÍÅÒ-ÐÅÑÓÐÑÛ ........................................................... 69
ÒÅÑÒÛ, ÇÀÄÀÍÈß .................................................................. 70
ÊÅÉÑÛ ..................................................................................... 76
Êåéñ 1 ...................... 76 Êåéñ 9 ...................... 94
Êåéñ 2 ...................... 79 Êåéñ 10 .................... 96
Êåéñ 3 ...................... 81 Êåéñ 11 .................... 99
Êåéñ 4 ...................... 83 Êåéñ 12 .................. 101
Êåéñ 5 ...................... 85 Êåéñ 13 .................. 104
Êåéñ 6 ...................... 87 Êåéñ 14 .................. 107
Êåéñ 7 ...................... 89 Êåéñ 15 .................. 110
Êåéñ 8 ...................... 92
ÂÎÏÐÎÑÛ ÄËß ÑÀÌÎÊÎÍÒÐÎËß .................................... 114
ÒÅÌÀÒÈÊÀ ÐÅÔÅÐÀÒÎÂ ...................................................... 116
ÑÏÈÑÎÊ ËÈÒÅÐÀÒÓÐÛ ..................................................... 117
