Учебное пособие по английскому языку для студентов неязыковых вузов специальности "Государственное и муниципальное управление". Касторнова О.Н. - 67 стр.

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67
BUSINESS IN BRIEF
Glaxo buys 80% stake in Polish drug group
Glaxo Wellcome, one of the world's leading pharmaceutical companies, is
paying $220m (£131.7m) to take an 80% stake in Polfa Poznan, Poland's second
largest drugs group. The____
1
is the biggest made by a western Pharmaceuticals
producer in east Europe.
Canal Plus and Pathe in film distribution link
Canal Plus and Pathe, two of France's largest media and entertainment
groups, are joining forces to form a pan-European network of film distribution
companies. Their new____
2
will negotiate the achievement of cinema, television
and video rights for pictures across Europe, both with the Hollywood studios
and other European film producers.
Elf pays $528m to take 5% stake in Russian group
Elf Aquitaine, the French company, is to form a strategic____
3
with Yuksi
of Russia, paying $528m (£316m) for a 5% stake in the country's largest oil
company.
2. Discuss the meaning of these strategies. Use a good dictionary to help
you.
cost cutting a demerger rationalisation
a sell off a disposal an economy drive acquisition
1) Which of the above strategies can be used by companies to
a) get bigger? b) get smaller? c) become more efficient?
2) Which are likely to result in people losing their jobs?
3. The verbs and nouns below are often combined when talking about
strategy.
Make word partnerships. Then use them to write five sentences.
For example, The company has achieved its target of a 20% market
share.
Verb Noun
achieve review develop
implement set employ
goal objective target
plan strategy tactics
4. Some companies state their strategy publicly in mission statements.
What are the advantages and disadvantages of doing this?
5. Read these mission statements. What is each company trying to
achieve?
1) The business of Newcastle United is football - our aim is to play
attractive football, to win trophies, to satisfy our supporters and shareholders
and to continually improve our position as a top European club.
(Newcastle United plc)
2) Glaxo Wellcome is a research-based company whose people are
committed to fighting disease by bringing innovative medicines and services to
patients throughout the world and to the healthcare providers who serve them.
(Glaxo Wellcome)
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                                        BUSINESS IN BRIEF
                Glaxo buys 80% stake in Polish drug group
                Glaxo Wellcome, one of the world's leading pharmaceutical companies, is
         paying $220m (£131.7m) to take an 80% stake in Polfa Poznan, Poland's second
         largest drugs group. The____1 is the biggest made by a western Pharmaceuticals
         producer in east Europe.
                Canal Plus and Pathe in film distribution link
                Canal Plus and Pathe, two of France's largest media and entertainment
         groups, are joining forces to form a pan-European network of film distribution
         companies. Their new____2 will negotiate the achievement of cinema, television
         and video rights for pictures across Europe, both with the Hollywood studios
         and other European film producers.
                Elf pays $528m to take 5% stake in Russian group
                Elf Aquitaine, the French company, is to form a strategic____3 with Yuksi
         of Russia, paying $528m (£316m) for a 5% stake in the country's largest oil
         company.
                2. Discuss the meaning of these strategies. Use a good dictionary to help
         you.
                cost cutting    a demerger      rationalisation
                a sell off       a disposal     an economy drive      acquisition
                1) Which of the above strategies can be used by companies to
                a) get bigger?     b) get smaller?    c) become more efficient?
                2) Which are likely to result in people losing their jobs?
                3. The verbs and nouns below are often combined when talking about
         strategy.
                Make word partnerships. Then use them to write five sentences.
                For example, The company has achieved its target of a 20% market
         share.
                                Verb                                       Noun
                    achieve review develop                      goal objective     target
                 implement set employ                         plan strategy tactics
                4. Some companies state their strategy publicly in mission statements.
         What are the advantages and disadvantages of doing this?
                5. Read these mission statements. What is each company trying to
         achieve?
                1) The business of Newcastle United is football - our aim is to play
         attractive football, to win trophies, to satisfy our supporters and shareholders
         and to continually improve our position as a top European club.
                                                                      (Newcastle United plc)
                2) Glaxo Wellcome is a research-based company whose people are
         committed to fighting disease by bringing innovative medicines and services to
         patients throughout the world and to the healthcare providers who serve them.
                                                                           (Glaxo Wellcome)


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