Учебное пособие по английскому языку для студентов неязыковых вузов специальности "Государственное и муниципальное управление". Касторнова О.Н. - 70 стр.

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70
4. stitch – to sew, put stitches on to fasten together or for decorative effect.
2. Read the dialogue.
(I = Interviewer, MS = Marjorie Scardino)
I: How do you develop a strategy for a large company?
MS: There are lots of ways to go about it. I think the way we’ve done it
is to first think about what assets we have – that’s unique about those assets,
what markets we know about and what markets are growing, and which of those
markets can make the best use of our assets. We then put that into a bowl
(чаша), heat (нагревать) it up, stir (помешивать) it around, and come out with
a strategy.
I: Аnd what is your strategy at Pearson?
MS: Well, we have approached (приближаться) our strategy… Let me
answer in this way, by looking at it as three simple steps. When I joined Pearson
two years ago, we needed to improve our operations. We needed to run the
companies we had, and the businesses we had better. So our first step in our
strategy was simply to operate better. To create better profits, and better cash
generation, and better long term value for the shareholders. We then … the
second step which was not happening in a serial way but happening at the same
time, the second step was to look at the assets we had and see which ones we
should keep and which ones we should dispose of. Those we dispose of, we did
because they would be more important to other companies than to us, because
they didn’t fit with the rest of our company, or were things we didn’t actively
control – we had a passive interest in – so those disposals were an important
part. And the third step was to stitch together all our businesses, so that they
were able to use each other’s assets, to make a greater complete.
3. Complete the summary of what you have read.
First, the management thought about five things:
1. The assets of the company.
2. What’s unique about those assets.
3. ………………………………….
4. ………………………………….
Their strategy consisted of three simple steps:
The first step
………………………
The second step
………………………
The third step
………………………
Reading III. Read the story.
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              4. stitch – to sew, put stitches on to fasten together or for decorative effect.

             2. Read the dialogue.
             (I = Interviewer, MS = Marjorie Scardino)
                    I: How do you develop a strategy for a large company?
                    MS: There are lots of ways to go about it. I think the way we’ve done it
         is to first think about what assets we have – that’s unique about those assets,
         what markets we know about and what markets are growing, and which of those
         markets can make the best use of our assets. We then put that into a bowl
         (чаша), heat (нагревать) it up, stir (помешивать) it around, and come out with
         a strategy.
                   I: Аnd what is your strategy at Pearson?
                   MS: Well, we have approached (приближаться) our strategy… Let me
         answer in this way, by looking at it as three simple steps. When I joined Pearson
         two years ago, we needed to improve our operations. We needed to run the
         companies we had, and the businesses we had better. So our first step in our
         strategy was simply to operate better. To create better profits, and better cash
         generation, and better long term value for the shareholders. We then … the
         second step which was not happening in a serial way but happening at the same
         time, the second step was to look at the assets we had and see which ones we
         should keep and which ones we should dispose of. Those we dispose of, we did
         because they would be more important to other companies than to us, because
         they didn’t fit with the rest of our company, or were things we didn’t actively
         control – we had a passive interest in – so those disposals were an important
         part. And the third step was to stitch together all our businesses, so that they
         were able to use each other’s assets, to make a greater complete.
             3. Complete the summary of what you have read.
                First, the management thought about five things:
         1. The assets of the company.
         2. What’s unique about those assets.
         3. ………………………………….
         4. ………………………………….
         Their strategy consisted of three simple steps:
         The first step
         ………………………
         The second step
         ………………………
         The third step
         ………………………
         Reading III. Read the story.




         70
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