Менеджеры и менеджмент (Executives and Management) - 12 стр.

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Kenneth Hirst: "A Short History of Nearly Everything" by Bill Bryson; A smart, thought – provoking
book of discovery that makes you realize how little we know about
everything. The Board of Education should take note of Bill’s
engaging, informative and entertaining style. It is a lesson in education.
GO: Who’s been your biggest influence?
KH: Luigi Colani: a truly maverick designer with intelligence and
foresight. His innovation and original work has influenced many of the
products we use today. He has the rare ability to bring an object to life,
to create something with a personality able to befriend the viewer. You
can’t help but smile when you look at his work.
GO: What’s your biggest mistake?
KH: A happy balance between professional and personal life is difficult to achieve. If anything I work too
hard, but my work is my passion and it’s created some of my biggest successes and friendships.
GO: Is management an art or a science?
KH: Neither, it’s a sense. Management is a natural reaction to the needs of both the company and its em-
ployees. Good managers strategize according to forecasts, however a natural instinct for administering the plan
whilst motivating the human element is key.
GO: What do you reach for on your desk when the fire alarm goes off?
KH: Keys, wallet, cell phone.
T a s k 10. Sum up and discuss the main facts from the manager’s profile.
Judy Mcgrath, MTV Networks
(TIME) – In the more than two decades that she has spent helping build a fledgling music-video channel
into one of the most powerful global media brands, Judy McGrath, 51, has always stayed in touch with what
she likes to call her "inner teen." Now that she has taken over the reins at all of parent company Viacom's vast,
fast-growing cable operations, including MTV, MTV2, VH-1, CMT, Nickelodeon, TV Land and Comedy Cen-
tral, you might think she would need to get more in tune with her outer adult. But being responsible for the
crown jewel of Sumner Redstone's empire – generating nearly $3 billion in profits this year alone and reaching
400 million viewers in 164 countries – has done little to dull McGrath's rebellious spirit or passion for "driving
creativity," as she puts it. Even with a husband and 10-year-old daughter at home, you can find this self-
described "music junkie" at the occasional late-night club gig. These days, McGrath is spending lots of time
overseas too, where she is intent on expanding Nickelodeon's presence and developing more original program-
ming for MTV, including the soon-to-debut MTV Base in Africa. Back home, a year after Janet Jackson's
MTV-produced Super Bowl half-time striptease, McGrath may again be a lightning rod with the February
launch of her newest U.S. channel, Logo, a 24/7 network for gays and lesbians. Not surprisingly, controversy
doesn't particularly concern her. Instead, says the Scranton, Pa., native, who started at MTV in 1981 as an on-
air promotions copywriter, "I am always worried about missing a cultural beat." – By Daniel Eisenberg/New
York.
EDUCATION
Bachelor's degree in English from Cedar Crest College, 1974
CAREER
McGrath started at MTV in 1981, working as an on-air promotions writer. Ten years later, she assumed all
responsibility at MTV for programming, music, production and promotion, in 1993 becoming the network's
president. In 2002, McGrath also took on oversight of VHI and CMT, in her job as MTV Networks president.
She became chairman and CEO of MTV Networks in 2004.
T a s k 11. Read, translate and make up 15 questions disclosing the major issues of the text.
McGrath transforms television
(CNN) – If you want your MTV – or VHI,
Comedy Central or Nickelodeon – Judy McGrath is the person to call.
Judy McGrath is chairman
and CEO of MTV Networks,
which is owned by Viacom.

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