Менеджеры и менеджмент (Executives and Management) - 5 стр.

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UNIT ONE
T a s k 1. A Guide to the Introduction of Executives and Management.
Investigate the idea of management and discuss the different points of view, find the similarities and
differences in the following definitions of management given in the dictionaries.
1. LONGMAN DICTIONARY OF CONTEMPORARY ENGLISH:
a) the act of managing, esp. business or money;
b) skill in dealing with a person;
c) the people who are in charge of a firm, industry, etc. considered as one body.
2. WEBSTER’S NEW COLLEGIATE DICTIONARY:
a) the act or art of managing: the conducting or supervising of something;
b) judicious use of means to accomplish an end;
c) capacity for managing: executive skill;
d) the collective body of those who manage or direct an enterprise.
3. NEWNES DICTIONARY OF BUSINESS TERMS:
a) the carrying out of policies laid down by determining what results are to be accomplished, building up
the required organization, and controlling that organization;
b) the people responsible for carrying out these tasks.
T a s k 2. Food for thought:
1. Who do you manage and how?
2. Who manages you and why?
3. What are the things that must be managed, and if mismanaged, inevitably create ripple in your life?
TICK THE ONES YOU THINK APPLY AND COMPLETE THE LIST WITH YOUR OWN
IDEAS
a) time; b) money; c) energy; d) studies; e) carrier; f) human relationships.
T a s k 3.
A. Pre-reading guesses: discuss the following questionnaire.
1. High-technology requires
a) above-average management;
b) below-average management .
2. Ingenious products will sell themselves
a) true;
b) false.
3. Professional managers are good at
a) delegating responsibility;
b) doing everything themselves.
4. Technological infatuation leads to
a) the continual introduction of new products;
b) humans being dominated by machines.
5. As new technologies emerge, product life-cycles are
a) lengthening;
b) shortening.
6. You are a forward-thinking strategist, so first you
a) develop your product and only later start worrying about marketing;
b) draw up your marketing plan before your product development.

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