Менеджеры и менеджмент (Executives and Management) - 68 стр.

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Answer the questions:
What do you think of the ASA rules?
Is there an advertising authority in your country?
Have you seen any adverts that break any of these rules?
Make up two more rules.
T a s k 11. Listen to a radio discussion about advertising and note down the four opinions.
Welcome to this week's Round Table. The discussion topic this afternoon is advertising. And my first
guest is Angela Right.
− Now, Angela, what do you feel about advertising?
− In my opinion advertisements make you buy things you don't need and can't afford. I've got a couple of
clothes that don't suit me and I'm in debts. And the reason is that I see a show of beautiful people in beautiful
clothes and I think "Aha, it happens...clothes".
− Dave Simmons, do you agree that ads make people spend too much?
− In normal ways if you ask me the best ads are works of art like the Benetton ad showing a new-born
baby. It's a fabulous image. And it doesn't try to make you buy a product. You don't see any beautiful people in
Benetton clothes in the picture.
− What's your view, Diana Richardson?
− Personally, I think too many ads exploit women and it makes me angry. Take a recent bra ad. It doesn't
say the bra is comfortable or well-made. Instead it implies that a woman will be happy to grate the boys while
wearing it. In my view this is a male fantasy. I bet the ad was made by men.
− It seems to me that a lot of ads make people feel bad. They can't afford the expensive things in the
magazines: you know, luxury apartments or holidays. A mother can't buy her kids a big new computer and she
feels guilty about that.
− Well, after a break we want you, the listeners, to give us your views on advertising. Lines are open now.
And the number to call us...
T a s k 12. Name one good thing and one bad thing about advertising using the following vocabu-
lary:
GIVING
OPINIONS
Asking opinions
It seems to me... Do you agree that...
In my opinion... We want your views on...
Personally, I think... How do you feel about...
My feeling is that... Where do you stand on...
As I see it... What do you feel about...
If you ask me... What's your view on...
T a s k 13.
A. Read the text.
How does this make you feel?
Today, as part of a new advertising campaign from the sportswear giant, Nike, Peter Hull will ap-
pear on billboard posters all over London, alongside the slogan: "Peter is not like ordinary people...".
Indeed he is not. Peter has no forearms and no legs and, we are told, he's done the London Marathon.

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