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3. I've noticed that there has been a ... towards ordering later.
4. There is an enormous market for this product ... .
5. ACME plc is our major ... .
6. What ... of sales do you anticipate in your region?
7. We have built up a great deal of ... among our regular customers.
8. After that report on TV, we have had a lot of good ... .
9. Even a company that has a ... invests in marketing and sales.
T a s k 23. Listen to the recording and then discuss these questions:
1. How much attention is the customer paying?
2. How convinced is the customer of the camera?
3. Which of these aspects is not covered in the demonstration?
advertising, after-sales service, film for the camera, guarantee period, pricing, using the camera.
Salesman: Yes, well, the best thing to do is er ... take a look at this print here. You see you get an amazing
feeling of depth and realism. And, well, I mean it's as if you're really there, isn't it? You don't need any special
glasses, you know, anything like that.
Customer: Hmm. That's very impressive. Mm ... what's the price and ... and what sort of discount are you
offering?
Salesman: The cost to the end-user would be under $100. And we're obviously offering the usual trade dis-
count.
Customer: Mhm, I see. Well, I might be prepared to take ... er ... let's see, well, ten on a sale or return basis
for each branch ... er ... that's 50 altogether.
Salesman: Ah, er ... problem: I'm afraid ... er ... can't let you have the goods on sale or return because, well,
the demand's going to be very heavy.
Customer: Well, the problem is, you see, it does look a bit complicated for the beginner to use.
Salesman: Oh no, not at all, no. Look, if I could just show you, you see, you just look through the view-
finder here, press the button and ... er ... the automatic exposure and focusing system takes care of the rest.
Customer: Mm ... er ... do you have any point of sale advertising material?
Salesman: Yes, we have this showcard and a nice colorful poster.
Customer: Oh yes, that's very good, I like that, yeah.
Salesman: And we're running a national advertising campaign, so ... er ... end-users will be fully aware of
the product. And ... oh ... there'll be this double-page spread in the Sunday color magazines next month. You
see, it answers all the questions people may want to ask about the product.
Customer: Mm, I see. Well now, presumably the camera needs a special film?
Salesman: No, no, it uses normal 35 mm color print film. Er ... the films are processed by us in our com-
puter-controlled laboratory. The four images ... er ... from the four lenses here, they're printed onto a special mi-
cro-lens material to form one single image. And ... oh ... and we're running a special introductory offer – end-
users' first three films are processed free.
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