Мир бизнеса: Люди и деятельность. Ч. 2. Английский язык. Коломейцева Е.М - 24 стр.

UptoLike

$W WKH RSSRVLWH HQG RI WKH HOHFWURPDJQHWLF VSHFWUXP DUH WKH XOWUDYLROHW ;UD\V DQG
JDPPD UD\V DQG WHOHVFRSHV ZLOO ORRN WKHUH WRR 1$6$ KDV WKH )DU 8OWUDYLROHW
6SHFWURVFRSLF([SORUHU)86(WKH*DPPD5D\/DUJH$UHD6SDFH7HOHVFRSH*/$67
DQG WKH $GYDQFHG;5D\ $VWURSK\VLFV)DFLOLW\ $;$) ± \RXUHQR RQHDW 1$6$ XQOHVV
\RXKDYHDFRRODFURQ\P7KHVHDQG(6$V;5D\0XOWL0LUURU0LVVLRQ;00ZLOOORRNDW
KLJKHQHUJ\ SKHQRPHQD DQG WKH HOHFWURPDJQHWLF VLJQV RI YDULRXV HOHPHQWV LQ VWDUV
VXSHUQRYDVDQGVWHOODUDWPRVSKHUHVDPRQJRWKHUDVWURSK\VLFDOSKHQRPHQDWRILJXUHRXW
ZKDWWKHXQLYHUVHLVPDGHRI
6FLHQWLVWVDUHSUHWW\VXUHOLIHUHTXLUHVDIHZVSHFLILFHOHPHQWV± FDUERQ GLR[LGHZDWHU
DQG R[\JHQ SULPDULO\ $ GHYLFH FDOOHG D VSHFWURVFRSH FDQ SLFN RXW HOHPHQWV DW VWHOODU
GLVWDQFHVORRNLQJ IRUR[\JHQ LQWKHIRUPRIR]RQHEXW DSODQHWVVSHFWURJUDSKLFVLJQDO
JHWV GURZQHG RXW E\ QRLVH IURP LWV VXQ $VWURQRPHUV EHDW WKDW SUREOHP E\ SUHFLVHO\
FRPELQLQJOLJKW IURPPXOWLSOH WHOHVFRSHVVRWKDW WKHVXQVOLJKWFDQFHOVRXWOHDYLQJ RQO\
UHDGLQJVIURPWKH SODQHW $W OHDVW WKDWV WKH WKHRU\1$6$V JRLQJ WR WHVW LW RXW ZLWK WKH
6SDFH,QWHUIHURPHWU\0LVVLRQ6,0VHWIRU
3HUKDSV\HDUVODWHUDVHWRIWHOHVFRSHVFDOOHGWKH7HUUHVWULDO3ODQHWILQGHU73)
ZLOO KHDG WRZDUG-XSLWHUV RUELW 7KH\OO XVH WKH SDVVLYH FRROLQJV\VWHP IURP6,57) WKH
LQWHUIHURPHWHURI6,0DQGWKHGHSOR\PHQWWHFKQLTXHVRIWKH1*67WRVHDUFKIRUVLJQVRI
OLIH 7KDWV WKH UHDO UHDVRQ WR SRLQW RXU YLUWXDO H\HV LQWR WKH QLJKW VRPHWKLQJ PLJKW EH
ORRNLQJEDFN
$'$052*(56
8QLW0$5.(7,1*$'9(57,6,1*6(//,1*$1'
1(*27,$7,1*
7KLV XQLW LQFOXGHV VRPH LQIRUPDWLRQ DERXW PDUNHWLQJ VHOOLQJ DGYHUWLVLQJ DQG
QHJRWLDWLQJ
7DVN5HDGWUDQVODWHDQGGLVFXVVEDFNJURXQGLQIRUPDWLRQDERXWPDUNHWLQJ
12:$'$<6 0$5.(7,1* ,1)/8(1&(6 $1' 2)7(1 $&78$//< &21752/6
$/0267(9(5<3$57 2) $&203$1<6$&7,9,7,(6
8QGHUO\LQJDOOPDUNHWLQJVWUDWHJ\LV7KH0DUNHWLQJ&RQFHSWH[SODLQHGKHUH
7KHPDUNHWLQJFRQFHSW
:HPXVWSURGXFHZKDWFXVWRPHUVZDQWQRWZKDWZHZDQWWRSURGXFH
7KLVPHDQVWKDWZHSXWWKHFXVWRPHUILUVW:HRUJDQL]HWKHFRPSDQ\VRWKDWWKLV
KDSSHQV
:HPXVWILQGRXWZKDWWKHFXVWRPHUZDQWV:HFDUU\RXWPDUNHWUHVHDUFK
:HPXVWVXSSO\H[DFWO\ZKDWWKHFXVWRPHUZDQWV
:HFDQGRWKLVE\RIIHULQJWKHULJKWPDUNHWLQJPL[
7KH)RXU3VWKHULJKWSURGXFW DWWKHULJKWSULFH DYDLODEOHWKURXJKWKHULJKWFKDQQHOV
RIGLVWULEXWLRQSODFH SUHVHQWHGLQWKHULJKWZD\SURPRWLRQ
7KH)RXU3V
3URGXFW WKH JRRGVRU WKH VHUYLFHWKDW \RXDUH PDUNHWLQJ$ SURGXFW LVQRW MXVW D
FROOHFWLRQRI FRPSRQHQWV$ WRWDOSURGXFW LQFOXGHVWKHLPDJHRIWKHSURGXFWLWV GHVLJQ
TXDOLW\ DQG UHOLDELOLW\ ± DV ZHOO DV LWV IHDWXUHV DQG EHQHILWV,Q PDUNHWLQJ WHUPV SROLWLFDO