Организация маркетинга на предприятии. Королькова Е.М. - 65 стр.

UptoLike

Составители:

Рубрика:

x ijh^\b`_gbx beb dhffmgbdZpbb bgnhjfbjmxs_c h ^hklhbgkl\Zo

ij_^eZ]Z_fh]hlh\ZjZ

LZdbf h[jZahf mijZ\e_gq_kdb_ j_r_gby ih \k_fm dhfie_dkm fZjd_lbg]Z ^he`gu

bgl_]jbjh\Zlv j_r_gby dZd ih dhgljheb jm_fuf lZd bih g_dhgljhe b jm_fuf nZdlhjZf

kj_^uij_^ijbylby

H;SB?<HIJHKUIE:GBJH<:GBY

F:JD?LBG=H<HC>?YL?EVGHKLBIJ? >IJBYLBY

GZb[he__ ZdlmZevgufb k_]h^gy y\eyxlky ^\Z gZijZ\e_gby jZa\blby fZjd_lbg]Z gZ

jhkkbckdboij_^ijbylbyo

x bg\_klbpbhggucfZjd_lbg]k\yaZgguck hk\h_gb_fgh\hcijh^mdpbbb gh\uojugdh\

qlhgZoh^blhljZ`_gb_\ bg\_klbpbhgguoijh_dlZoij_^ijbylby

x fZjd_lbg]h\h_ ieZgbjh \Z gb_  l_ jZajZ[hldZ dhgp_ipbb nhjfbjh\Zgby fZjd_lbg]h\h]h

ieZgZ dZdhkgh\u\gmljbnbjf _ggh ]h ieZgbjh\ Zgby

IeZgbjh\Zgb_fZjd_lbg]Zy\ey_lkydexq_\ufwlZihf\ ijhp_kk_[bag_kieZgbjh\Zgbyb

bf__l g_ihkj_^kl\_ggh_ hlghr_gb_ d fZjd_lbg]m dZd \b^m ^_yl_evghklb ij_^ijbylby

\Z`ghklvdhl hjh]haZdexqZ_lkyij_`^_\k_]h\lhfqlhnmgdpbbfZjd_lbg]ZgZijZ\e_gugZ

ihbkd hilbfZevgh]h j_r_gby aZ^Zqb dhlhj Zy ^Z_l hl\_l gZ \hijhk dZd ijb\_klb \

khhl\_lkl\b_h`b^Zgbyihlj_[bl_e_cb j_kmjkuij_^ijbylby"

<Z`ghklv ieZgZ fZjd_lbg]Z aZdexqZ_lky _s_ b\ lhf qlh j_amevlZlu ieZgbjh\Zgby

fZjd_lbg]h\uo mkbebc [_jmlky aZ hkgh\m ijb ieZgbjh\Zgbb ^jm]bo gZijZ\e_gbc

^_yl_evghklbnbjfuieZgZi jhba\h^kl\ZnbgZgkh\h]hieZgZbl^Dhgdmj_glhkihkh[ghklv

\uimkdZ_fhc ijh^mdpbb ijZ\bevgZy p_gh\Zy iheblbdZ j_amev l Zlb \g u_ f_ju ih

ijh^\b`_gbx lh\Zjh\ hij_^_e_gb_ p_e_\hc ]jmiiu ihl_gpbZevguo ihdmiZl_e_c h[t_fu

ieZgbjm_fuo ijh^Z` jZkkqblZggu_ gZ p_e_\mx Zm^blhjbx h[sZy _fdhklv jugdZ

\hijhkud hl hju_^he`guklZlvhij_^_eyxsbfb^eyieZgZfZjd_lbg]ZIeZgfZjd_lbg]Z

khklZ\gZy qZklv h[s_]h ieZgZ jZa\blby nbjfu Ihwlhfm i jhjZ[hld Z \ur_i_j_qbke_gguo

\hijhkh\ ^he`gZ b^lb \jmke_ h[sbo p_e_c ieZgbjm_fhc ^_yl_evghklb H[sZy ko_fZ

ieZgbjh\ZgbyfZjd_lbg]ZgZij_^ijbylbbij_^klZ\e_gZgZjbk