Business Vocabulary Builder. (Деловой английский: лексика). Корухова Л.В - 8 стр.

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3 Some Japanese people choose to buy Burberry products made in Europe rather than
in Japan.
4 Sanyo's store in Tokyo sells Burberry products made only in Asia.
5 According to Domenico De Sole, the best luxury products are made in Japan.
6 Gucci is planning to outsource some of its products.
7 Patrizio Bertelli believes that luxury fashion products should always be made in
Europe.
8 Amitava Chattopadhyay says that companies need to pay careful attention to where
they manufacture their products.
Choose the best summary of the article.
a) Most manufacturers of luxury brands do not wish to produce their goods in low-
cost countries because they believe that it will damage their brand image.
b) Most manufacturers of top brands now produce their goods in low-cost countries.
Consumers no longer care about where the products are manufactured.
c) Asian consumers think that European luxury goods are of high quality. The current
trend of making such goods in Asia could damage the reputation of these luxury
brands.
Vocabulary file page 95
Skills
Taking part in meetings 1
Four marketing executives at a cosmetics company, Marvel Pic, are talking
about licensing their "Luc Fontaine" product range to an Asian manufacturer.
Read and translate the conversation.
M = Marcia, A=Alain, V=Valerie, B= Barbara
M OK, we all agree we want to increase our revenue by licensing our 'Luc Fontaine"
product range. As you know, Susan Li, one of our contacts in Hong Kong, is very
interested. Alain, how do you feel about this? Is she the right person for us?
A Definitely. In my opinion, she's ideal. She's well-known in Asia, she's got an
excellent reputation in the industry. She's got a modern factory and a large customer
base; I'd say she's just what we're looking for.
M Right. Valerie, what do you think?
V I agree because she's very good at marketing. I've met her several times. She'll
work twenty-four hours a day to get a sale. Just the sort of person we want.
M Barbara, you're shaking your head. What's your opinion?
В I'm afraid I can't agree. I don't think she's suitable at all. All her products sell at
the lower end of the market. They're in the cheaper price ranges. But our Luc
Fontaine range is exclusive. The male and female perfumes are for people who don't
mind spending a lot of money to look good. They're not a good match for what she's
selling.
M So what do you suggest then?
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