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don't respond. Tread carefully with sarcasm, too, as not everyone will get it,
especially those who speak imperfect English.
Nothing will get you on the wrong side of an online discussion faster than swearing.
You can swear freely (almost) in everyday life, so you might think the same should
apply online. You're welcome to try, but it probably won’t work in your favour. It's not
so much that you'll stand to offend; it's that you'll be set upon by the pious, who'll
furthermore delight in complaining to your ISP. Yet if you reduce your obscenity to
an obvious abbreviation, such as F or F**"", you'll not hear a peep of protest.
Unless you're on a private mailing list, you should consider discussions to be in the
public domain. That means they could end up archived on the Web. This isn't the
case with most mailing lists, and may not even be legal, but it's safer not to test it.
Take care not to say anything you wouldn't like to see next to your name on the
front page of your local paper.
Express yourself in plain English (or the language of the group). Don't use acronyms
or abbreviations unless they reduce jargon rather than create it.
Everyone makes spelling mistakes and grammatical errors online - sometimes every
time they post. You don't need to point it out, especially when they're not posting in
their first language.
Although most email programs and newsreaders can display HTML and Mime
Quoted Printable format, you may get a lecture if you send a message to a
newsgroup or mailing list in anything but plain text. That said, HTML is sometimes
more appropriate - for example, if you're pasting a long URL - so have a look to see
what others do in the group or list.
Having such a massive captive audience pre-qualified by interests - as in mailing
lists and newsgroups - is beyond the dreams of many marketeers. Consequently,
you'll probably come across advertisements and product endorsements
crossposted to inappropriate newsgroups. Just like junk email, this counts as spam
and it's the surest way to make yourself unpopular in an online discussion. Try it
on Usenet and you'll be bombed with hate mail and more than likely reported. In
other words, it's bad publicity as well as being rude. If you'd like to make
commercial announcements, you could try the groups in Usenet's .biz hierarchy;
after all, that's what they're for. The catch is no one reads them because they're
chock-full of the usual network marketing schemes. In other groups, tread more
carefully with mentions of your new book, CD or whatever; otherwise you might
come in for a hard time. You can do it, but only in the right groups and in the right
context. Curiously, nobody minds what you put in your signature. So if you put in
some business details and include your Web address, it's sure to attract a few
visitors.
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