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74
GLIMPSE INSIDE THE VIRTUAL CHURCH
The preacher, congregation and prayers will be real enough. Only the building will
be virtual - but this 3D church could be a taste of things to come. This is the view
inside what's believed to be the first virtual church, due to be launched as part of a
scheme to reach people who would not normally 1) ________ The rafters, pulpit,
altar and pews look real enough, in a cartoonish way. But the preacher and
members of the congregation will actually be real, 2) _______ to each other to take
part in real services.
The church, to be known as the Church of Fools, is being created for the Christian
3) _______ Ship of Fools, which last year ran a virtual reality game show based
on Noah's Ark. Website editor Simon Jenkins says: "Some websites help people
meditate and pray, but no one has built 4) _______ before - complete with gothic
arches and hard wooden pews."
A 5) ______ vicar will control the actions of a cartoon double, including
welcoming the flock, announcing hymns and preaching. "In different parts of the
world, the congregation, too, will log on and become cartoon characters - and
see each other 6) _______," says Mr. Jenkins. "They will choose a pew to sit in,
introduce themselves to other worshippers through speech bubbles, 'sing' a
hymn, listen to the sermon, chat to each other afterwards, perhaps pray together."
The Church of Fools could be an indication of how churches could develop. For
instance, the diocese of Oxford is currently recruiting a "7) ________ " to establish
its own 8) _____ "I - Church" - which will be considered a parish church in its own
right. Its intention is to appeal to people who cannot get to church, people who do
not want to go to a church building, or those for whom going to church on a
Sunday is not enough.
10 Fill in the correct word derived from the word in capitals.
ETHNICITIES INCREASING ONLINE
The U.S. Internet population is diverse, and with each group come its own
habits and online 1) _______ IDENTIFY. Marketers that recognize the variations
among ethnic groups are more likely to create successful strategies.
For instance, an e-mail marketing campaign might be less effective with
African-American and English-speaking Hispanic Internet users, since they are
less likely to use e-mail than their white counterparts. Recent Pew surveys found
that 39 percent of African-Americans and 39 percent of Hispanics used e-mail on
any given day, 2) _______ COMPARE to 54 percent of white Internet users.
A communication 3) ________ CONTRADICT occurred when Pew examined
the trends in instant 4) _________ MESSAGE and chat rooms, finding that black
chat room usage exceeded that of whites while both groups 5) _________ EQUAL
engaged in 1M. Hispanics were the 6) __________ CHAT of all with 40 percent
7) _______ PARTICIPATE in chat room 8) _________ DISCUSS, compared to
35 percent of blacks and 22 percent of whites. Also, 64 percent of Hispanics said
they used 1M, while only 46 percent of whites and 46 percent of blacks did the
same.
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