Английский язык для студентов технического вуза: Средства массовой информации. Ковалева Ю.Ю - 21 стр.

UptoLike

21
8 Listen to the recording and complete these sentences about the two
magazines.
1 !Hola! started in _________________________________________
2 Since 1984, Eduardo Sanchez Junco ________________________
3 It sells ________________________ Copies a week and makes an annual
profit of ________________________________________________
4 Famous people are happy to be interviewed by !Hola! because
_______________________________________________________
5 The British version Hello!, started in __________________________
6 It began to make a profit by ________________________________
7 Since then______________________________________________
8 Hello! only gets _______________________________ of its revenue from
advertising.
VOCABULARY AND GRAMMAR
9 Complete the text with words from the box.
tabloid newspaper journalists international news broadsheets
scoop print circulation figures articles
home news reporters editors copies
headlines
After the Second World War, newspapers in Britain became more polarized into
two extremes: the quality press, mainly in the form of (1) ______________, and
the popular press, also known as (2) ____________. Clearly, the popular press
have very much higher (3)_____________ and their (4)______________ and
(5)____________ spend much time and money looking for a big
(6)____________ for their front pages. (7)_______________ are often in very
large (8)_____________ and the (9)________________ in these papers tend to
be short, with a lot of colour photographs. They also have lotteries which are very
popular.
At the end of the scale, the quality press tend to devote much more of their
newspapers to (10)______________ and (11)____________ . They sell fewer
(12)___________ and their readership profile is different from that of the popular
press. All newspaper (13)_________________ have to answer to the Press
Complaints Commission if they publish stories which are untrue.
10 Work with a partner. Use a dictionary to check the meaning of the
underlined words, and then decide if sentences 1-6 are true or false. If false,
correct them.
1. Journalists
, reporters and editors are all members of the Press.
2. An editor usually writes articles
for newspapers.
3. Most journalists are always looking for a scoop
.
4. The circulation of a newspaper means the number of copies it sells.
5. British tabloid newspapers
have long articles and few photographs.