ВУЗ:
Составители:
Рубрика:
45
14 Read the text below. For questions 1-10, choose the correct letter A, B,
C or D.
Volkswagen drops suicide advertisement
Mental health organizations in America have persuaded Volkswagen to
(1)______a television advertisement in which a man, who is about to kill himself,
has a change of (2)_____after learning that he can afford a cut-price German car.
A (3)_______called "jumper" shows a man teetering on the ledge of a tall
building. He changes his mind when a stranger drives past and informs him that
three Volkswagen models, including the latest version of the Beetle, are
(4)_________for less than $17,000 (£8,700).
A group of charities (5)_____the marketing strategy. A Volkswagen
spokesman said: "While our campaign is all about the optimism inherent in the
Volkswagen brand, sensitivity is also a key element."
It is the second time this month that a carmaker has used suicide as a
selling (6)_____. General Motors agreed to edit a commercial which showed a
cute yellow robot dreaming of jumping (7)______a bridge when it was fired for
dropping a bolt on a production line. The spot was supposed to stress GM's
commitment to quality.
Robert Gebbia, executive director of the American Foundation for Suicide
Prevention, said: "Suicide is a terrible tragedy and it is not (8)______to use it as a
theme to help sell products. You wouldn't do this (9)________people dying of HIV
or cancer and you shouldn't do it with mental illness."
More than a million people attempt to kill themselves in America annually
and suicide has claimed 300,000 lives in 10 years. The foundation says media
(10) _______of suicide methods can be dangerous for people in a delicate state
of mind.
1 Awithdraw B show C publish D change
2 Alevel B life C name D heart
3 ATV show B commercial C programme D film
4 Auseful B available C approachable D reasonable
5 Awelcomed B agreed C condemned D blamed
6 Astrategy B topic C theme D gambit
7 Aoff B on C out D in
8 Asuitable B useful C appropriate D corresponding
9 Afor B about C to D with
10 A depictions B pictures C images D signs
15 Fill the gaps 1-8 with one of the words from the list below.
freedom government broadcast arguments
advisers politics attention political
Every (1)____ likes to get its message across in the best possible light. However,
in the UK there has been a worrying increase in the number of (2)______ whose
responsibility it is to get the public’s (3)_______ and to make sure that all news is
Страницы
- « первая
- ‹ предыдущая
- …
- 43
- 44
- 45
- 46
- 47
- …
- следующая ›
- последняя »
