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48
SPEAKING
20 Work in groups. Imagine that you are the advertising men. Make the
advertisements for the following things.
· a book of an unknown writer
· kitchen unit
· holiday to exotic country
· mobile phone
· hamburger
21 Discuss the following questions.
· What is pop-up advertisement?
· What are they used for?
· Have you ever seen pop-ups?
22 Work with a partner. Read the text below. Make up a list of advantages
and disadvantages. Render your attitude towards these types of
advertisements.
Pop-up advertisements
It was late at night. Somewhere in the wired world, a man was surfing the
Internet. Innocently, he clicked on a link. The page hadn't even finished loading
when suddenly; he was assaulted by a barrage of assailants. They weren't armed
with guns, or knives, or bats. No, their very existence was an attack on the
innocent computer user. They weren't spiders, they weren't small children, and
they weren't even members of a boy band. Yet they provoked more fear and
disgust in the man's soul than can reasonably be described. What were they?
Pop-up advertisements.
Granted, the presence of pop-ups isn't usually quite so dramatic. But they
(along with their cousins, pop-under adverts, which open in the background and
appear when you try to close a window) do constitute a major annoyance to many
people.
(http://www.bbc.co.uk/dna/h2g2/A823411
)
WRITING
23 Read the statement below. Write an article (100-120 words).
‘Advertising is the greatest art form of the twentieth century’
Marshal McLuhan
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