Английский язык для студентов технического вуза: Средства массовой информации. Мир продвинутых технологий. Учебное пособие - 61 стр.

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11 Listen to the recording again and complete the sentences.
1 Soul music from sixties ___________________ old black and white movies.
2 This is the kind of music _________________ family holidays when I was a kid.
3 When I _____________ and _________________ to this, I ________ Verona.
4 Hip hop ___________ cool.
5 This track ________________ the most romantic evening I’ve ever had.
VOCABULARY AND GRAMMAR
12 Complete the text with words from the list.
advertise audience figures channels broadcast cable and satellite
commercials listeners standard of programmes stations viewers
The arrival of 1________________ TV has meant a huge increase in the number
of TV 2__________________ which 3_____________ can watch. TV channels
compete to have the highest 4____________ (the number of people watching a
programme). Private TV channels get their income from companies who pay to
show 5_______________ (or adverts) between and during programmes to 6
__________ their products. While the variety of channels has gone up in the
recent years, the general 7________________ (quality) being shown has
definitely gone down. Radio 8__________ can also choose between many
different 9 __________, many of which 10______________ 24 hours a day.
13 Fill in the gaps with prepositions in the box.
for before after on in
There are certain products or services which cannot be advertised 1_______
British television. These include fortune tellers, computer dating services, betting
shops, cigarettes and cigarette tobacco, private detectives, contact lenses,
smoking cures and baldness clinics.
Certain products can’t be advertised 2_______ or 3______ children
programmes, including alcohol, liqueuer chocolates, cigars, tobacco and matches.
Other products, such as medicines 4 ________ children can only be advertised 5
_______ 9 p.m., when most small children are 6 ______ bed.
14 Here are some phrases that are typical of advertising language.
Complete the sentences with one of them.
colossal discounts fits for a king eye-catchingly elegant
flatteringly fashionable pamper yourself state-of-the-art
stand out in the crowd outstanding value unsurpassed slashed
in the lap of luxury