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8 Fill in the gaps with the correct words derived from the words given in
the right column.
Junk food companies will be banned from (1)_______ in magazines
aimed at the under-16s under new government rules to combat
soaring childhood (2)______. The regulations are intended to
extend the broadcasting regulator Ofcom's decision last November
to stop foods that are high in sugar, salt or fat from being advertised
on television during children's programs and on children's TV
channels. Firms such as McDonald's and Pepsi will no longer be
allowed to target children and young people by placing
advertisements in their favourite magazines, on the internet, on
billboards or at cinema (3)_____ of films popular with under-
16s.Officials from the Department of Health and the Food Standards
Agency will start consulting on the issue at a meeting on Tuesday of
the department's Food and Drink Advertising and (4)____________
Forum, which brings together food industry (5)______ and health
campaigners. Food companies are sure to oppose the (6)_______
but the Committee on Advertising Practice, the advertising industry's
self-regulatory body, has agreed to follow Ofcom's lead in using
'nutrient profiling', a method of analysing the content of foodstuffs to
decide whether particular products should be banned or not. The
Department of Health said the regulations covering non-broadcast
advertising would adopt the same approach as Ofcom. But while the
television ban was mandatory, the forthcoming rules will be
enshrined in a voluntary code of conduct, because there is no
official regulator covering these areas. Miranda Watson, of
(7)_________ rights group Which?, said the talks should lead to a
ban on all forms of promoting (8)____________ food to under-16s -
including McDonald's encouraging children to send each other e-
cards as long as they provide their email address and online games
run by companies such as Burger King, with a dedicated children's
area on its website.
Advert
Obese
Screen
Promote
Represent
Regulate
Consume
Health
9 Read the article and give a word for each space. The first letter is
already there. There is one space for each other letter in the word. Write the
word for each question (1-10).
The mass media refers to the people and organizations that provide news and (1)
i_ _ _ _ _ _ _ _ _ _ for the public. Until recently these were mainly (2) n_ _ _ _ _ _
_ _ _, (3) t_ _ _ _ _ _ _ _ _, and (4) r_ _ _ _. Today, computers play a big part.
The (5) I_ _ _ _ _ _ _ is a computer system that allows millions of people around
the world to receive and exchange information about almost anything. Ordinary
post has been taken over by (6) e_ _ _ _ which stands for (7) e_ _ _ _ _ _ _ _ _
mail because it is sent and received via a computer. It is a system that allows
people to send (8) m_ _ _ _ _ _ to each other quickly and cheaply. Ordinary (9) p_
_ _ is now referred to as ‘snail-mail’ and one wonders if the (10) p_ _ _ _ _ _ is a
job in danger of extinction!
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