Computer in Use. Маркушевская Л.П - 13 стр.

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Университет ИТМО | Санкт-Петербург

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13
with technical specifications that matched the IBM machines and that would run all
of the same software, at a much lower cost.
Meanwhile, Apple Computer began the transition to a multibillion-dollar
corporation by maintaining control of its own destiny with a proprietary operating
system and with a wealth of attractive and "user friendly" software applications,
allowing it to charge premium places for its computers. Continuing the apple motif, it
called its next successful computer the Mackintosh.
Apple also specialized in the development of multimedia computers with
advanced sound and moving image display capabilities. Because Apple produced
only personal computers, it could focus its attention on that market, while IBM had to
worry about protecting its mainframe business.
Microsoft emerged as a major force in the personal computer industry as the
profits shifted from the hardware to the software end of the industry. Under the
continuing guidance of William Gates, Microsoft had become a multibillion-dollar
corporation by the early 1990s. Its Windows operating system outclassed IBM's own
efforts to update DOS and had an easy-to-use interface not unlike Apple's own.
Microsoft produced a full range of software packages that were among the leaders in
virtually all of the most popular produced categories.
*a row of keys on a computer that you press to make it work
**a system that is used to supply computer with electricity
***a kind of computer programs that can calculate data on sale, taxes, profit, etc.
Notes
arrays of data – совокупность данных
matter of months - вопрос месяцев
virtually - фактически
to rack up impressive sales – достичь высокого уровня продажи
COMPREHENSION CHECK
Exercise 1. Answer the questions.
1. Which computer-market trend was entirely lost for IBM? Why did IBM fail its
entry into the PC market?
2. What features made IBM a pioneer in computer industry development?
3. What became the basis of the Microsoft production?
4. What did you learn about Apple Corporation?
5. How was the computer market divided between IBM, Microsoft and Apple
Corporation finally?
Exercise 2. Look at the two similar sentences. Which one is true? What makes the
second sentence false?

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