Computer in Use. Маркушевская Л.П - 26 стр.

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Университет ИТМО | Санкт-Петербург

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26
gain readers - завоевать читателей
keep readers - удерживать читателей
limit oneself - ограничиваться
motion pictures listing- репертуар кинотеатров
shrinkage - сокращение
stock tables - таблицы курсов акций
wire service - телеграфное агентство
COMPREHENSION CHECK
Exercise 1. Answer the questions.
1. In spite of the 11% rise in population and 22% increase in household the
proportion of the newspaper readers is dropping. Why?
2. Why did many publishers consider electronic technology to be a possible answer
to the problem of newspaper survival? Give your reasons.
3. Reading words on a screen is less efficient than absorbing printed information. Do
you agree?
Exercise 2. Find in the text phrases:
1. proving that American newspapers confronted the new economical and
technological realities and were searching ways of survival;
2. explaining the reason for slow development of electronic publishing.
Exercise 3. Write a brief summary of the text.
1. Define the main problems dealt with in the text.
2. What phrases of the text centering round these problems may be used as a plan of
the summary?
3. Give a summary of the text according to your plan using the following words and
expressions: it is widely known that; it is not by chance; just for that;
nevertheless; therefore.
LANGUAGE ACTIVITY
Exercise 1. Translate the sentences paying special attention to Passive
Constructions.
1. "To be or not to be?" This question could be answered due to high mental ability
of sophisticated computers.
2. In future super intelligent machines will be allowed to do only the work useful to
mankind, but not dangerous for it.
3. Much attention is given nowadays to moral aspects of Artificial Intelligence.
4. When statistic data are fed into emotionless machine, the answer may be rather
unexpected.
5. At the exhibition the new model of machine was admired by everybody.
6. Computer industry has been greatly influenced by universal social and economic
processes.

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