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67
the best way out of the problem. Now on a well-designed HTML page a user can
demonstrate its activities graphically and these pages can be updated inexpensively
and frequently.
Providing services for clients as to technical documents, software patches and
answers to frequently asked questions is another benefit of the Web using. Customers
with a Web access are able to take care of their own information needs without
resorting to the help of supplier's support staff.
Many other services of this kind are likely to be developed for making the Web
more friendly to users. For example, the possibility of Web based tutorials offering
step-by-step procedures for installation a new piece of equipment or for programming
your VCR. Well designed, this service is certain to be better than a usual, tech
support phone call because it shows, rather than tells, the customer what to do and
how to do.
It should be noted that these Web applications are not a one-way link.
Customers need to know that they are not forgotten and that there is a place where
they can learn from the experiences of other customers. It becomes possible due to
HTML forms to provide a feedback and to answer questions on products. The latter is
especially valuable in products ordering. Now there are many who are interested in
this service rendered by the Web, and it is despite of the discussion as to the Web's
security for credit cards use.
Why is the Web shopping so attractive? Imagine you can find a variety of
products ranging from flowers to books for your music CDs, and all this by browsing
through the Web and without leaving your home. Moreover, unlike home shopping
on TV, you needn't sit through the other products that are of no use for you in order
to find the item your have been looking for.
Shopping on the Web is like walking into a shopping mall (by the way, "mall"
is the name given to many Web offerings). There is only one thing for the customer
to do: click on the shop you want, turn on the online graphic to see a picture of the
chosen product and address to the order forms page to do the ordering. Such services
are expected to be more often used.
At last, such spiritual part of human activity as creative arts is not aside from
the Web pages. People in creative arts are often regarded as adherent to traditional
forms of arts and resistant to new technologies. However, it would be an erroneus
opinion, because throughout the history people of arts have always been among the
first to adopt new technologies to their work. Such examples as printing press or
MIDI witness it.
Therefore, it is quite natural that the artists consider WWW to be a new
medium suitable for presenting their works and for linking up with their colleagues.
Now we see galleries of new visual art to appear online or the presentation of
artworks that are asked to be evaluated by the Web users. As to creative writing, it
becomes frequent on the Web and includes interactive stories, illustrated texts and
even Web-based drama. The Web attracts artists by an inexpensive way of presenting
their work and a built-in global audience. This is something about which artists could
only dream before.
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