English for Masters in Economics. Маркушевская Л.П - 4 стр.

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Университет ИТМО | Санкт-Петербург

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4
Project Management
Text 19. Project Management – Art or Skill? The right stuff:
nature or nurture? ............................................................... 66
Applying for a Job
Text 20. Applying for a New Job ..................................................... 70
Sales Planning
Text 21. Planning to Hit Target ........................................................ 74
PART II.
Texts for reading and translation (Tasks to be done at home)
Text 1. Money ................................................................................ 78
Text 2. History of Money and Banking in the United States
Before the Twentieth Century ............................................ 83
Text 3. Internet Banking ................................................................ 87
Text 4. Disadvantages and Advantages
of Online Banking Services ............................................... 92
Text 5. Market Segmentation ......................................................... 96
Text 6. Marketing Research. Science or Sham? ........................... 99
Text 7. Questionnaires ................................................................. 102
Text 8. The Life Cycles ............................................................... 104
Text 9. Brand and Product Management ..................................... 107
Text 10. Development .................................................................... 110
Text 11. Innovative Technologies .................................................. 113
Text 12. Sustainable Development: big not Boring ....................... 119
Text 13. Glocalization, global marketing and branding ................ 123
Text 14. The Principles of Risk Management ............................... 126
Text 15. Project Planning a Step by Step Guide ............................ 131
Text 16. How To Decide On a Business That Will Work for You ...136
Text 17. Factors of Production ...................................................... 141
Text 18. MBA ................................................................................ 146
Text 19. Sales Planning ................................................................ 152
APPENDIX I
Grammar notes .............................................................................. 158
APPENDIX II
Glossary ........................................................................................ 204
209
SPI
schedule performance index
показатель эффективности
графика
T
TOPs
training opportunities
возможности обучения
U
UAE
United Arab Emirates
Объединенные Арабские
Эмираты
UNO
United Nations Organisation
Организация Объединенных
Наций, ООН
UK
United Kingdom
Соединенное Королевство
V
VAT
value added tax
налог на добавочную
стоимость
VC
Vice Chairman
заместитель председателя
VIP
Very Important Person
особо важная персона
видеомонитор
VP
Vice President
вице-президент
vs
versus
против лат.
V.S.
videsupra
смотри выше лат.
W
w/o
without
без
X
Xmas
Christmas
Рождество
Y
yf
yours faithfully
с совершенным почтением,
yrsty
yours truly
искренне Ваш
ys
yours sincerely
искренне Ваш
&
and
союз
@
at
коммерческое at в адресе
электронной почты

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