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59 per cent said their interest in enterprise risk management had increased
over the past two years. Recruitment agencies are also expecting a huge rise
in demand for risk managers.
One consultancy says that by the end of 2009, half of nancial services com-
panies will have a risk professional on the board, compared with only 12 per
cent last July. “Risk management expertise is very much in demand,” says Mr.
Kennedy. But he adds: “There should not be this distinction between risk man-
agers and managers. Really, we should all be striving to go towards a situation
where everybody in an organization charged with making decisions in the face
of uncertainty – and, by the way that goes well beyond the people who would
include risk management in their job title – these are the people who should be
thinking about developing skills and expertise in risk management, and embed-
ding that expertise and those core disciplines in their day to day jobs.”
With tough economic conditions, there is a danger that risk management
will revert to being exclusively concerned with its traditional role of protect-
ing companies from unwanted outcomes rather than its more progressive
one of helping them achieve positive outcomes.
“It is hard to concentrate on brighter things when your hair is on re,”
says Mr. Kennedy. “That does not mean it is not legitimate to consider the
opposite: that just as the failure coming into this was a failure to manage
downside risks adequately, you may say there is a signicant possibility that
banks may fail to manage upside risks in a downturn.”
He adds: “The point is, wherever you are, statistically speaking, there is
as much chance of benecial outcomes relative to expectations as there is
detrimental outcomes relative to expectations, and it is therefore absolutely
right that a rigorous risk management process put in place at whatever stage
of the cycle should pay attention to both.”
Task 1. Decide whether the statements are true or false.
1. Nowadays risk managers are in great demand.
2. There is a trend to outsource the risk management services rather
than to employ a risk manager.
3. The only role of risk management is to prevent a negative outcome.
4. The positions of risk manager and manager certainly are not
interchangeable.
5. The possibility of negative outcome relative to expectations is always
morelikelythanabenecialone.
149
AMBA (the Association of MBAs) which guarantees that the programme
has achieved a given level of quality.
12 Some employers feel that the reputation of the business school where
you study the MBA is the most important factor in your choice. If this is the
case it may be that you want to choose an AMBA-accredited course. How-
ever, AMBA courses are often lled quickly and because they are often in
very prestigious universities the costs of the programmes are usually higher
than other MBAs.
13 The other 68 business schools that are not AMBA-accredited are all
members of the Association of Business Schools (ABS). The quality of many
of their programmes is high and many choose not to go for AMBA accredi-
tation since they wish to offer more specialised MBAs.
14 It cannot be claimed that good teaching and a positive student expe-
rience are the sole prerogative of those schools charging the highest fees.
Many schools charging lower fees also achieve good ratings.
15 There are also external ratings. The best known are produced by
Business Week, The Economist, The Financial Times, Forbes magazine, The
Wall Street Journal.
16 All these rankings can prove useful as a guide to high-quality provid-
ers but should also be treated with caution. There is no denitive list of «top»
business schools and you should look at a number of factors to nd the best
school for you as an individual.
Entrance
17 Competition for places on well-regarded programmes is erce. The
minimum you could be asked for is:
– an honours degree or its equivalent; or alternatively a professional
qualication regarded as equivalent;
– managerial work experience. Normally an MBA programme will re-
quire three years’ management experience prior to entry, although there are a
few that will accept newly qualied graduates or value any work experience.
A few business schools offer a preliminary qualication that can be con-
verted to an MBA after the candidate has gained the necessary experience;
– depending on the overall prole of the candidate, some business
schools will require a GMAT score;
– a good understanding of both written and spoken English (IELTS
level 6-7), though some schools ask for higher standards.
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