English for Masters in Economics. Маркушевская Л.П - 74 стр.

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Университет ИТМО | Санкт-Петербург

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74
sAles PlAnnInG
TEXT 21. PLANNING TO HIT TARGET

1. something taken for granted or accepted
as true without proof; a supposition.
2. having no purpose or reason.
3. the amount of money taken by a business
in a particular period
.
4. an amount, standard, level, or rate regard
-
ed as usual.
5. a sum deposited with a broker to cover the
risk of loss on a transaction or account.
6. an arrangement to meet someone at a par
-
ticular time and place.
7. to stimulate (something or someone to do
something) by approval or help; to support.
a) turnover
b) margin
c) to arrange
d) meaningless
e) appointment
f) average
g) assumption
h) proof
i) to encourage

in the text.
– Salesperson – one whose main activity is selling a product, service,
or investment. Salesperson in many industries (real estate, insur
-
ance, securities) must be licensed.
– Market share – the portion of a market controlled by a particular
company or product.
– Feedback – the return of a portion of the output of a process or
system to the input, especially when used to maintain performance
or to control a system or process.
– Selling style – a manner, way of selling a product, service
Exercise 3. Before reading the text discuss the following.
1) Giveyourownexplanationoftheword«target».
2) Whatis«targetmarketing»?
139
Task 2. Match the explanation.
1. an article or substance that is manufactured
orrenedforsale;
2. the practice of making one’s living by engaging
in commerce;
3. a commercial business;
4. the amount of money expected, required, or
given in payment for;
5. a person who organizes and operates a
business or businesses, taking on greater than
normalnancialrisksinordertodoso;
6. a person or organization that buys goods or
services from a store or business;
7. theactionorprocessofgivingmoneyforprot
or material result;
8. give or hand over (something) in exchange for
money;
9. the basic physical and organizational
structures and facilities (e.g., buildings, roads,
and power supplies) needed for the operation
of a society or enterprise.
a) business
b) to sell
c) entrepreneur
d) customer
e) company
f) price
g) investment
h) infrastructure
i) product
j) to borrow
Task 3.Summarize your knowledge on the Conditional Sentences. Put the
words in brackets into the correct form.
1) If your business concept ________ (exploit) these advantages, you’ll
probablynditeasiertosucceedintheearlystages.
2) If you could create something better, somebody else _____ probably
_____ (build) it better still.
3) If your idea ______ (require) substantial investment, you would may
do well by structuring your business to team with a company that
had already invested in the right kind of business infrastructure.
4) You _____ (wonder), if you had any idea that was going to work.
5) If you build something cheaper, your competitors _____ (can) usually
lower the price.
6) If you ________ (invest) all your money in 2011, and spread your
investments over a period of time, you would have had better returns.
7) If you got or had a loan, credit or store card in the last six years, you
_______(maybeable)toreclaimЈ1,000s.
Task 4. Complete the sentences.
1. If I were an entrepreneur…
2. If you had to invest money…
3. If my father’s business had failed...
4. If my friend made up his mind to start his own company…

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