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TEXT 16. HOW TO DECIDE ON A BUSINESS
THAT WILL WORK FOR YOU
Exercise 1. Be prepared to answer and discuss these questions.
1) «Gettingmoneyisdifcult;keepingitmaybeevenmoredifcult»–do
you agree or disagree with this statement? Explain why?
2) Is entrepreneurship the art of turning an idea into a business?
3) Is there an ideal age for an entrepreneur?
Exercise 2. Check the transcription in the dictionary and read the
words listed below.
To decide, tough, fortunately, stable, opportunity, to minimize, install
-
ment, individual, entrepreneur, insurmountable, to tackle, to fail, com-
petitive, inherent, to exploit, customization, support, muddle, to apply,
differentiation, to differentiate, to sell, to forego, sustainable, cheap,
competitor, disadvantage, overestimate, insufcient, substantial, to in-
vest, infrastructure, to team, utmost.
Exercise 3. Read the collocations and translate them. Make up your
own sentences with any 3-4 collocations.
To make up one’s mind, in one’s own right, to achieve one’s goal, in some
way, to team with smb, to invest in smth, in good times, in bad times, to
apply to business, to emphasize on, to care about, to expend from smth,
to focus on smth, to lower the price.
How to Decide on a Business
That Will Work for You
Your mind is made up – you’re going to start your own company. But
making the move is tough. You wonder if you have an idea that’s going to
work. How do you decide what kind of business to start?
Fortunately your decisions aren’t cast in stone; once you’ve built a stable
business, you’ll have options and nd new opportunities. Even so, you can
minimize risk by doing a lot of soul-searching* and thinking at the begin-
ning. This installment of Business Engineering offers a winning formula for
making good decisions and a capsule look at several individuals whose com-
panies have become successful in their own right.
77
PART II
TEXTS FOR READING AND TRANSLATION
(TASKS TO BE DONE AT HOME AND CONTINUED
IN CLASS)
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