English for Masters in Economics. Маркушевская Л.П - 98 стр.

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Университет ИТМО | Санкт-Петербург

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Task 1. Reread the text and be ready to answer in class the following
questions.
1. What is the purpose of dividing a market into segments?
2. What is market segmentation? Give your examples.
3. How useful you think is social class in helping to segment the
market?
4. What are the main strategies in covering market segments?
Task 2. Translate paragraphs 1, 2, 3 in writing.
Task 3. Use the most suitable linking words
(like, additionally, as…,but,
however, perhaps, as a…) in the following sentences.
1. … guide for the interviewer there are two main techniques.
2. … the time spent with each respondent is longer than that for any
other method.
3. …weknow,aproductissomethingthatsatisedacustomer’sneed.
4. … they demanded very different sorts of technology or industrial
process.
5. The need itself may exist … there may be no product or service which
exists to satisfy it.
6. … a living thing the majority of products have a limited life.
Task 4. State and explain the main idea of the text.
115
ducting and are cooled by a huge cryogenice system. The cables conduct
current without resistance in their superconducting state. LHC is the world’s
largest and most complex scientic instrument.
The application of innovative development for example such as nanotech-
nologies provides a lot of opportunities and has a lot competitive advantages
for business foundation. Nanotechnology is a branch, of applied science and
technology studying the properties of object and developing devices 1 nanom-
eter in size [10-9m]. The thickness of human hair is about 100 thousand na-
nometers. Although the nanotechnology commercialization is only at its early
stage at the present it is considered to be the most perspective for business.
The main attention was given to the actual development and products present-
ed on nanomaterial markets (presented by nanotubes, nanowires, nanofoam,
materials, nanostructured metals, electronics, power engineering, medical
science and production). The main object of this research is to dene the most
interesting appealing niches of commercial application of nanotechnologies.
Innovative technologies of studying foreign languages require commu-
nicative model of training. Traditional model has been focused on reading,
understanding and translation special texts and studying grammar, but now-
adays it’s necessary to think of development skills of speech dialogues, on
professional themes and conducting scientic discussions. Innovative tech-
nology includes estimation of new ideas and search of resources for their
realization. One of innovation for formation is interactive electronic board,
which allows holding not only presentations, reports and seminars, but also
grouping training in a class with use of various demonstrations.
In the modern world competitive struggle pushes us to the constant
search of new ideas and appearing of many new companies for example
such as «Neste Oil». The oils made under trade mark NESTE are exported
to many European countries. The company makes unique biodiesel fuel and
also products of high quality received as a result of oil rening. This com-
pany renders the following kinds of activity:
a) Fuel realization through own network of gasoline stations;
b) Fuel sale to buyers;
c) Sale of lubricants, technical and special liquids;
d) Delivery and storage of mineral oil.
The «clone» is the term, which has come from genetics. The clones are
a group of genetically identied individuals or the cells, which have oc-
curred from one cell as a result of sexless reproduction. Ian Wilmut, one
of «fathers» of lamb Dolly, named results of research encouraging. How-

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