Рубрика:
116
The company must change its product range and improve its image if it wants
to survive – that is why the right advertising targeted at the right customer is so
important.
Extract 4.
Frankly, the company’s attitude reminds me of something a journalist once said
to me, “You can never underestimate the intelligence of the general public”.
Well, in this case, I think that’s what the company has done. But let me get
back to my main point.
Exercise 6. Complete the following signpost phrases and sentences.
1. Moving on/question/the US market
2. Expand/the figures/last year
3. Going back/a moment/the situation last year
4. Let’s turn now/our targets/the next five year
5. Go back/the main reasons/our collaboration/the Germans
6. I’d like/conclude/I may/repeating what I said/the beginning/this
presentation
7. I’d like/turn now/our projections/year 2005
8. Let me expand/some/the main points/our proposal
9. Digress/a moment, let’s consider/alternatives
10. I’d like/recap/the main points.
2. Developing an Argument
Exercise 1. Read the text of the presentation below and predict where the speaker
uses the linking words and expressions.
by and large therefore although so
whereas however in my opinion
Total Quality Assurance means meeting customer needs without error, on time,
every time. Our experience so far has
1
_______ been good.
2
______, the message
has not yet reached everybody in the company.
3
_____the number of projects and
people involved has grown, they have not got as fast as we would like.
4
_____ one of
the key problems is how to express the benefits of this programme in money terms.
5
____ this problem is particularly acute when accounting for the less tangible benefits
of the programme. At the shop floor level, people will tend to talk the language of
things,
6
_____ at the upper management, people talk the language of money. Middle
management,
7
______ need to be bilingual to translate between the two.
Exercise 2. Which of the linking expressions actually used in the speech could be
replaced by those below?
a) consequently
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