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occurrence n. появление, распространение; случай, событие, яв-
ление
overlap v. перекрывать, частично совпадать
overlook v. не заметить, пропустить, просмотреть
plagiarism n. плагиат
reasoned a. обоснованный, разумный, мотивированный
reference n. ссылка, сноска, отсылка, упоминание, отношение
relevance n. относимость, значимость, важность, уместность
seek v. добиваться, стремиться, искать
tertiary a. относящийся к третьему рангу, классу; третичный
UNIT 5
DECIDING ON THE RESEARCH APPROACH
AND CHOOSING A RESEARCH STRATEGY
The aims of this unit:
• to outline the key assumptions of research philosophies;
• to explain major differences between deductive and inductive approaches to research;
• to give information on a variety of research strategies;
• to analyze the concepts of validity and reliability of research.
FOCUS ON INFORMATION
1 Skim the text about the research approaches and strategies. Find an appropriate heading for each para-
graph.
a. deduction: testing theory
b. different research strategies
c. research philosophies
d. induction: building theory
e. layers of the research process ‘onion’
f. using multi-methods
g. credibility of research findings
h. time perspectives to research designs
1. The issues underlying the choice of data collection methods to answer your research question may be depicted
by means of research ‘onion’ consisting of a number of important layers that need to be peeled away. The first of
Figure 5.1. The research process ‘onion’
these layers raise the question of the research philosophy you adopt. The second considers your research approach that
flows from that philosophy. Third, we examine the research strategy, and the forth layer refers to the time horizons you
apply to your research. In the centre of the ‘onion’ is the fifth layer, data collection methods.
2. Your research philosophy depends on your views about the way in which knowledge is developed and judged as
being acceptable. Three main philosophical positions in relation to research are positivism, interpretivism and realism.
Positivism is the research philosophy that involves working with an observable social reality. The emphasis is on
highly structured methodology to facilitate replication, and the end product can be law-like generalizations similar to
those produced by the physical and natural scientists. The researcher in this tradition assumes the role of an objective
analyst, coolly making interpretations about those data that have been collected.
Research
p
hiloso
p
h
y
Research
a
pp
roaches
Research
strate
g
ies
Time
horizons
Data collection
methods
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